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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose


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How companies that earn "share of heart" and not just share of wallet are leading the greatest transformation in capitalism since Adam Smith

  • See how world-class companies like Whole Foods, IKEA, and Costco are writing the new rules of capitalism.
  • Discover why today's most socially-responsible companies are blowing away the S&P 500 averages, year after year!
  • Learn from powerful examples to deliver the emotional, experiential, and social value your stakeholders demand.
  • Description

    • Copyright 2007
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-187372-5
    • ISBN-13: 978-0-13-187372-8

    Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

    These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

    You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint.

    We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits.

    Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance.

    This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

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    Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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    Table of Contents

    Foreword     xv

    Prologue      A Whole New World         xxi

    Chapter 1    It’s Not Share of Wallet Anymore; It’s Share of Heart       1

    Chapter 2    New Age, New Rules, New Capitalism  23

    Chapter 3    The Chaotic Interregnum 49

    Chapter 4    Employees–The Decline and Fall of Human Resources      65

    Chapter 5    Customers–The Power of Love 97

    Chapter 6    Investors–Reaping What FoEs Sow    125

    Chapter 7    Partners–Elegant Harmonies     145

    Chapter 8    Society–The Ultimate Stakeholder      171

    Chapter 9    Culture–The Secret Ingredient   197

    Chapter 10  Lessons Learned    235

    Chapter 11  Crossing Over to the Other Side 253

    Acknowledgments  273


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