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BizTalk: Implementing Business-to-Business E-commerce

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BizTalk: Implementing Business-to-Business E-commerce


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  • Copyright 2001
  • Dimensions: K
  • Pages: 464
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-089159-2
  • ISBN-13: 978-0-13-089159-4

  • The complete business and technical guide to BizTalk implementation
  • How BizTalk builds on XML to deliver breakthrough B2B opportunities
  • Using BizTalk to integrate supply chains, enterprise applications, and internal business processes
  • Microsoft BizTalk Server: new products, services, and roadmaps
  • Foreword by John Gallant, Editorial Director, Network World magazine

Start leveraging BizTalk for competitive advantage—right now!

BizTalk, Microsoft's strategic e-commerce initiative, enables companies and industries to develop and evolve sophisticated e-marketplaces far more easily than ever before. In this authoritative, realistic book, leading e-business consultant James Kobielus walks you through every issue associated with BizTalk deployment-business and technical. You'll find specific, up-to-the-minute answers to the questions every decision-maker is asking about BizTalk:

  • How does BizTalk work, and how can it add value to B2B e-commerce?
  • How open is BizTalk-really?
  • How does BizTalk build on XML technologies, including schemas and namespaces?
  • How does BizTalk integrate with Windows 2000?
  • What will Microsoft's BizTalk-compliant offerings deliver-and when?
  • What are my best potential BizTalk applications?
  • How can I start planning for BizTalk right now?

Kobielus reviews each key BizTalk scenario in detail: hubbed marketplace integration, extranet supply-chain integration, and enterprise application integration. He introduces the latest commercial BizTalk-enabled products and services, and evaluates Microsoft's strategies for rolling out BizTalk offerings as server-based software and as portal-based services. Now's the time to understand BizTalk-and this is your business-focused, start-to-finish briefing.

"This is part textbook, part roadmap and part crystal ball-all mixed skillfully, thanks to Kobielus' eye for detail and his clear, direct prose"
—John Gallant, Editorial Director, Network World magazine

Sample Content

Downloadable Sample Chapter

Click here for a sample chapter for this book: 0130891592.pdf

Table of Contents


1. What Is BizTalk?

BizTalk, EDI, and Workflow. Microsoft as BizTalk Evangelist. BizTalk as Microsoft Strategic E-Commerce Initiative. BizTalk as E-Commerce Interoperability Standards. BizTalk as E-Commerce Industry Coalition, Schema Repository, and Developer Community. BizTalk as B2B E-Commerce Products and Services.

2. How Does BizTalk Differ From Other E-Commerce Frameworks?

B2B Functional Reference Model. BizTalk and the B2B Reference Model. Ariba's Commerce XML (cXML). Open Buying on the Internet. Open Trading Protocol. XML Electronic Data Interchange (XML/EDI) Group. Organization for the Advancement of Structured Information Standards. Common Business Library. Vertical-Market E-Commerce Frameworks. Synergies Between BizTalk and Other B2B Frameworks.

3. What Are the Fundamental Technologies Behind BizTalk?

Electronic Data Interchange. Workflow. Where EDI and Workflow Converge.

4. Who's Supporting and Implementing BizTalk?

Who's on the BizTalk Steering Committee? Who's Announced General Support for the BizTalk Initiative? Who's Posting Schemas to BizTalk.org? Who's Announced BizTalk-Compliant Solutions? Which Users Are Candidates for Migration to BizTalk Server?

5. Five How Open Is the BizTalk Framework?

Microsoft's Familiar Approach to Implementing Open Standards. What Does “Open” Mean Anyway? How Does the BizTalk Initiative Measure Against These Criteria of “Openness”? In Summary.


6. Hubbed Marketplace Integration.

Potential BizTalk Role in Hubbed E-Marketplaces. E-Marketecture Reference Model. Hosting Model. Membership Model. Aggregation Model. Transaction Model. Pricing Model. Payment Model. Facilitation Model.

7. Extranet Supply-Chain Integration.

Potential BizTalk Role in Extranet Supply Chain. Extranets and the E-Marketecture Reference Model. Extranet Hosting Model. Extranet Membership Model. Extranet Aggregation Model. Extranet Transaction Model. Extranet Pricing Model. Extranet Payment Model. Extranet Facilitation Model.

8. Enterprise Application Integration.

Potential BizTalk Role in Enterprise Application Integration. EAI and the E-Marketecture Reference Model. Markup Languages. Development Interfaces. Object Technologies. Connector Technologies. Transaction Technologies.


9. Microsoft BizTalk Server 2000.

BizTalk Server's Role in Microsoft's Application Server Family. Application Integration. Content Processing. Service Management. Summary.

10. Microsoft Commerce Server 2000.

Commerce Server 2000's Role in Microsoft's Application Server Family. User Management. Campaign Management. Catalog Management. Order Management. Operational Data Analysis. Summary.

11. Other Microsoft Commerce-Related Products and Services.

SQL Server 2000. Host Integration Server 2000. Application Center 2000. MSN E-Marketplace Services. Summary.


12. Microsoft E-Commerce Operating Environment.

Windows Distributed interNetworking Architecture. Windows 2000. Core Windows 2000 System Services. Summary.

13. Microsoft E-Commerce Markup Technologies.

What's XML? What is XML's Role in Microsoft's Products? Summary.

14. Microsoft E-Commerce Application Development and Middleware Technologies.

Development Tools. Object Computing Framework. Object Brokering Framework. Message Brokering Framework. XML-Based Remote Procedure Calls. Data Access Components, Providers, and Drivers. Middleware, BizTalk-Hubbed E-Marketectures, and the Future of E-Commerce. Afterword: BizTalk and the Buzz of the Modern Economy.




What Makes an Electronic Marketplace Tick?

We live in the most dynamic, productive, and innovative society the world has ever known.

Today's economy pulses with electronic vibrancy. We have created an engine of nonstop wealth generation, drawing power from the flow of cheap, easy, instantaneous transactions on the World Wide Web. In the few short years since we first commercialized the Web, this new mass medium has become a familiar presence in offices and households worldwide. Millions of us are venturing out onto the Web to browse for goods and services. The thought of transmitting our credit card numbers to a merchant's distant server no longer seems so scary. Buying online has become so commonplace that we hardly think twice anymore. E-commerce is simply how we shop and work in this new millennium.

Electronic marketplaces are the backbone of our new economy. We are all familiar with business-to-consumer (B2C) e-marketplaces, in the form of mass-market portals, online retailers, auction sites, and the like. Just as important are business-to-business (B2B) e-marketplaces, which build upon companies' long experience with electronic data interchange (EDI) and provide various Internet-based commerce services tailored to the needs of particular industries. Trading partners may establish B2B connections through online intermediaries, often called commerce "hubs" or "exchanges," or through secure "extranets" implemented between their respective internal networks. However implemented, these are environments where dozens, thousands, or millions of buyers and sellers can meet to transact business.

E-marketplaces rely, of course, on networks, software, and the technical wizardry that keeps it all operating around the clock, day in and day out, across all trading partners. But what makes B2B e-marketplaces really tick, down deep, are agreements on the ground rules for transactions among trading partners. This is where B2B trading environments build on traditional EDI, with its emphasis on secure, guaranteed, electronic delivery of standardized business documents. This is also where Microsoft's BizTalk initiative fits into the world of B2B e-commerce.

The beauty of BizTalk is in the simplicity of the concept and the richness of its potential B2B applications. At its core, BizTalk defines a standard electronic message "envelope" for routing e-commerce transactions between companies. You can transmit this BizTalk message over standard e-mail systems, over the Web, and over other underlying network "protocols." You can process this BizTalk message over any operating environment, using programs developed in any computer language, without the need for sending and receiving applications to be online at the same time or otherwise in direct communication.

BizTalk is several things. It is a Microsoft-championed strategic e-commerce initiative. It is a Microsoft-dominated e-commerce industry consortium, repository, and clearinghouse. It is a set of Microsoft-developed e-commerce interoperability specifications. It is a set of Microsoft and third-party products and services that implement these interoperability specifications. And it is a core infrastructure for the Microsoft .NET initiative.

Fundamentally, BizTalk supports development of ever more sophisticated "marketectures" for industry segments and the economy as a whole. You can build new e-commerce services by developing new business rules to manage the routing and processing of BizTalk messages and their precious cargo: structured business documents. Change the business rules for handling BizTalk messages and you change the ground rules of the e-marketplace. Change the business rules on your extranet and you reengineer the supply chain.

The details of Microsoft's multifaceted BizTalk initiative are the substance of this book. Microsoft has defined an ambitious roadmap for its own products and services that implement the BizTalk "framework." However, BizTalk is not just limited to Microsoft's offerings. Indeed, BizTalk will have failed as an industry initiative if Microsoft doesn't enlist a broad range of other software vendors and service providers to implement its technical framework.

BizTalk: Implementing Business-to-Business E-Commerce is a business book that will help you think through a host of management and technical issues before investing precious corporate resources on BizTalk-enabled products and services. We have developed this book primarily to serve two groups of professionals:

  • Nontechnical management: business professionals who have a basic understanding of computer and telecommunications concepts and are responsible for B2B e-commerce projects
  • Technical management: information systems and telecommunications professionals who have a basic understanding of management issues and are responsible for B2B e-commerce infrastructure planning, deployment, and operations within their organizations

We provide a detailed technical discussion of Microsoft's BizTalk Server 2000 product and how it integrates with Windows 2000, Commerce Server 2000, SQL Server 2000, Host Integration Server 2000, Visual Studio, and other Microsoft products, services, and technologies. We show you how BizTalk Server 2000 might figure into the architectures of hubbed e-marketplaces, extranets, and intranets. And we discuss how BizTalk figures into Microsoft's business plans and into those of some of Microsoft's strategic partners.

We have organized the book into four principal parts, each of which consists of several chapters.

Part One discusses BizTalk fundamentals. What is BizTalk? What value does BizTalk contribute to e-commerce? Who developed, manages, and oversees the BizTalk initiative's many facets? How does BizTalk differ from other e-commerce initiatives? Which vendors are implementing and supporting BizTalk? What are the basic standards and technologies behind BizTalk? How mature are BizTalk-compliant products and services? How open is the BizTalk Framework?

Part Two provides a comprehensive overview of BizTalk applications in B2B e-commerce. Most of the discussion addresses potential applications, since Microsoft had not yet released the commercial BizTalk Server 2000 product at the time this book was written. We describe three integration scenarios into which enterprises and service providers will deploy BizTalk Server 2000:

  • Hubbed marketplace integration: integrating your internal business processes indirectly, via external trading hubs and exchanges, with trading partners (TPs)
  • Extranet supply-chain integration: integrating your internal business processes directly, via extranets, with trading partners
  • Enterprise application integration: integrating your internal "back-end" business applications with your e-commerce site

Part Three discusses commercial BizTalk-enabled products and services that have been announced for availability in 2000. We examine on Microsoft's two-pronged strategy for rolling out BizTalk-enabled offerings: as server-based software products and as portal-based e-commerce services. We provide an in-depth discussion of Microsoft's BizTalk Server 2000 product and its integration with Windows 2000, Windows DNA 2000 application servers, and other Microsoft products and services.

Part Four discusses the various technologies, standards, and products that support a full deployment of BizTalk Server 2000 in a corporate or service provider network. In particular, we discuss the following BizTalk-related topics:

  • Operating environment: How does BizTalk Server 2000 integrate with Microsoft Windows 2000?
  • Markup technologies: How does BizTalk Server 2000 parse, produce, and process messages and documents encoded in the industry-standard Extensible Markup Language (XML)?
  • Document mapping and transformation technologies: How does BizTalk Server 2000 use the industry-standard Extensible Stylesheet Language Transformations (XSLT) specification to map and transform XML-encoded messages and documents?
  • Schema definition technologies: How does BizTalk Server 2000 make use of the industry standard XML Namespaces and XML Schemas specifications, and Microsoft's own XML Data Reduced specification, in validating XML-encoded messages and documents?
  • Database technologies: How does BizTalk Server 2000 integrate with Microsoft SQL Server?
  • Directory technologies: How does BizTalk Server 2000 integrate with Windows 2000's Active Directory and with third-party directories via the industry standard Lightweight Directory Access Protocol (LDAP).
  • Security technologies: How does BizTalk Server 2000 integrate with Windows 2000's public key infrastructure (PKI) features?
  • Object technologies: How does BizTalk Server 2000 integrate with Microsoft's Component Object Model (COM), Distributed COM (DCOM), and COM+ object technologies and work with the Microsoft-developed Simple Object Access Protocol (SOAP)?
  • Message-brokering technologies: How does BizTalk Server 2000 integrate with Microsoft Message Queue Server (MSMQ) and other message-brokering technologies, including IBM's MQSeries?
  • Transaction technologies: How does BizTalk Server 2000 integrate with Microsoft Transaction Server (MTS).
  • Application development technologies: How does BizTalk Server 2000 integrate with Microsoft's Visual Studio development tools?
  • System management technologies: How does BizTalk Server 2000 integrate with Microsoft Management Console?

We also provide a comprehensive glossary of technical terms that appear in the book. You will find this book an invaluable resource in high-visibility e-commerce integration projects over the coming years. BizTalk-compliant products and services will become widespread in B2B projects in the near future, riding on the coattails of the popular Windows 2000 operating environment.

The bottom line is that if your boss doesn't ask you to get up to speed on BizTalk, before long your trading partners almost certainly will.


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