| PrintNumber | ErrorLocation | Error | Correction | DateAdded |
|---|---|---|---|---|
| 1 | p5 | Presentation Technologies, a company I co-founded in mid-1980s, invented a product that created 35mm slides for presentations from a personal computer. | Presentation Technologies, a company I co-founded in the mid-1980s, invented a product that created 35mm slides for presentations from a personal computer. | 2/19/2009 |
| 1 | p6 | Some of the best-run projects have a strong project leader who manages and motivates the team. | Some of the best-run projects that I have been associated with, have had a strong project leader who managed and motivated the team. | 2/19/2009 |
| 1 | p7 | Some quit over it. | Some have even quit over it. | 2/19/2009 |
| 1 | p8 | We now have not just devices, but systems and platforms, such as Apple’s iPod with its iTunes and online music store, and the Amazon Kindle, an electronic book with its own online bookstore and their Whispernet wireless network. | We now have not just devices, but systems and platforms, such as Apple’s iPod and iPhone with its iTunes online music and software store, and the Amazon Kindle, an electronic book with its own online bookstore and their Whispernet wireless network. | 2/19/2009 |
| 1 | p10 | The government’s focus and investment were in defense technology while Asian companies and governments invested in consumer technology. |
Western governments’ focus and investments were in defense technology while Asian companies and governments invested in consumer technology. Asian companies took the long view while we were focused on the next quarter. | 2/19/2009 |
| 1 | p12 | A majority of consumer technology products are currently being made in Southern China in the province of Guangdong, particularly around its capital city, Shenzhen (see Figure 1.6), near Hong Kong. | A majority of consumer technology products are currently being made in Southern China in the province of Guangdong, particularly around its industrial center, Shenzhen (see Figure 1.6), near Hong Kong. | 2/19/2009 |
| 1 | p12 | While cost was once the main reason, it’s no longer the primary one for our building products in these countries. | While cost was once the main reason, it’s no longer the primary one for building products in these countries. | 2/19/2009 |
| 1 | p15 | It’s proven to be much more effective than using larger conventional functional organizations that typically perform each role in isolation of one another. | It’s proven to be much more effective than using large conventional functional organizations that typically perform each role in isolation of one another. | 2/19/2009 |
| 1 | p24 | The Palm PDA, shown in Figure 2.3 and created by Jeff Hawkins, one of the company’s founders, was perceived as a computerlike device that would be simple to use. | The Palm PDA, shown in Figure 2.3 and created by Jeff Hawkins, one of the company’s founders, was perceived as a computer-like device that would be simple to use. | 2/19/2009 |
| 1 | p26 | Before Heading, “Don’t Get Hung Up with Perfection” add paragraph. Caused rewrap until page 30. |
Walt Mossberg of the Wall St. Journal, the country's most influential consumer technology writer and reviewer, describes the attributes of an excellent product as "so useful in function and clear in its operation that its user, within days or weeks, wonders how she ever got along without it. This is not the same as having long lists of features, specs, speeds and feeds. In fact, my rule is that, if a product claims to have, say, 100 features, but an average person can only locate and use 11 of them in the first hour, then it has 11 features." | 2/19/2009 |
| 1 | p32 | While it now works well and is beautiful looking, it went through a long process to get there. |
While it now works well and is quite handsome, it went through a long process to get there. |
2/19/2009 |
| 1 | p32 | Finally working models made up of circuit boards and components were built to test and refine the design. | Finally working models using circuit boards and components were built to test and refine the design. | 2/19/2009 |
| 1 | p37 | It’s always best to know where you’re heading before you start your engines. | It’s always best to know what your product goals are before beginning its development. | 2/19/2009 |
| 1 | p40 | For the Stowaway, we calculated our estimates two ways: comparing to one other product and from the ground up. | For the Stowaway, we calculated our estimates two ways: comparing to one other product and from the ground up using the attach rate. | 2/19/2009 |
| 1 | p58 | The iPod family of products has been developed using several generations of design languages, yet can still be recognized by its iconic rectangles and circle, shown in Figure 4.5, giving it an advantage over its competition and building on its past success. | The iPod family of products has been developed using several generations of design languages, yet can still be recognized by its iconic rectangles and circle giving it an advantage over its competition and building on its past success. | 2/19/2009 |
| 1 | p61 | Smaller companies or individual designers are often as good or better than big companies, but because they don’t do as many projects they may not show up on these lists. | Smaller companies or individual designers are often as good or better than big companies, but because they don’t do as many projects, they may not show up on these lists. | 2/19/2009 |
| 1 | p63 | Brunner, who now runs his own design firm, Ammunition, in San Francisco, designed a barbecue grill (the Fuego, shown in Figure4.6) originally as an exercise for The Discovery Channel. | Brunner, who now runs his own design firm, Ammunition Group, in San Francisco, designed a barbecue grill (the Fuego, shown in Figure4.6) originally as an exercise for The Discovery Channel. | 2/19/2009 |
| 1 | p71 | The growth has been fueled by investments in these factories from Hong Kong, Taiwan, the United States, and Europe. | The growth has been fueled by investments in these factories by corporations from Hong Kong, Taiwan, the United States, and Europe. | 2/19/2009 |
| 1 | p90 | Typically costs for a project can run from $20,000 to $100,000 or more depending on the amount of work required. |
Typically costs for a project can run from tens of thousands to a million or more dollars depending on the amount of work required. |
2/20/2009 |
| 1 | p93 | Cost of all these tests can range from $20,000 to $50,000. |
Cost of all these tests can range from $20,000 to $50,000. If you’re developing a product containing a built-in cellular radio, expect an approval process from the carrier that takes 3-6 months or more and costs well over $100,000. |
2/20/2009 |
| 1 | p99 | Polaroid provided products to well-known photographers such as Yosef Karsh and Ansel Adams (see Figure 7.1). They also sent employees to spend a week or two with them to better understand how the products were used. I was lucky enough to be one of those employees, and that experience changed the way I thought about products I went on to develop. Figure 7.1 Yosef Karsh and Ansel Adams at a workshop for Polaroid employees in Yosemite Every industry has consultants who are usually accessible to discuss your product and often can provide valuable insight. While they charge substantial fees to their large customers, they’re often accessible to smaller companies and often will provide advice at little or no cost if it’s an area of interest. At Think Outside, we worked closely with Tim Bajarin, a highly regarded consultant in the mobile computing area. |
Polaroid provided products to well-known photographers such as Yosef Karsh and Ansel Adams. They also sent employees to spend a week or two with them to better understand how the products were used. I was lucky enough to be one of those employees, and that experience changed the way I thought about products I went on to develop. I also took a part time job in a camera store for a few months to better understand the customers and their product preferences. That proved to be an eye-opener, as I learned that many of my assumptions about how the products were used were way off the mark. Every industry has individuals whose job it is to be thoroughly versed with the companies in that industry. They include those with market research organizations and major consultancies, as well as individual experts. Many provide services to the companies, as well. That makes them knowledgeable about what many of the companies are doing, and, while they maintain confidentiality, they do discuss industry trends and areas of common interest. These people are often accessible to discuss your product and market and can provide valuable insight, as well as introductions within the industry. While they charge substantial fees to their major customers, they’re often willing to assist smaller companies at little or no cost if it’s an area of interest. At Think Outside, we worked closely with Tim Bajarin, a highly regarded consultant in the mobile computing area. |
2/20/2009 |
| 1 | p163 | PCH International Ltd, Jintang Street Shenzhen, Guangdong P.R.CHINA 518010 www.pchchinasolutions.com +86 755 2598 8866 Engineering, manufacturing, fulfillment, logistics Zao Technology Innovations Inc Silicon Valley, USA / Taipei/ Shenzhen/Shanghai/Ireland +353-87-2420244 ray@zaotech.com www.zaotech.com Tooling, manufacturing, product development, product management Ammunition LLC 1500 Sansome Street San Francisco CA 94111 415-632-1170 brunner@ammunitiongroup.com www.ammunitiongroup.com Product development and industrial design |
PCH International Ltd. Jintang Street Shenzhen, Guangdong P.R.CHINA 518010 www.pchchinasolutions.com +86 755 2598 8866 Engineering, manufacturing, fulfillment, and logistics (One of the most innovative companies of its type in China) Zao Technology Innovations Inc. Silicon Valley, USA / Taipei/ Shenzhen/Shanghai/Ireland +353-87-2420244 ray@zaotech.com www.zaotech.com Tooling, manufacturing, product development, and product management Ammunition LLC 1500 Sansome Street San Francisco CA 94111 415-632-1170 brunner@ammunitiongroup.com www.ammunitiongroup.com Industrial design, UI , branding, and product development |
2/20/2009 |
| 1 | p165 | Matrix Enterprises 12310 Stowe Drive Poway, CA 92064 858-391-2828 estewart@matrixenterprises.com Prototyping, modeling, engineering Function Engineering 163 Everett Avenue Palo Alto, CA 94301 650.326.8834i nfo@function.com www.function.com Mechanical design and engineering Digital Age Communications, Inc. Westfield, NJ info@digitalage.com Retail distribution, technology marketing and sales |
Matrix Enterprises 12310 Stowe Drive Poway, CA 92064 858-391-2828 estewart@matrixenterprises.com Prototyping, modeling, and engineering Function Engineering 163 Everett Avenue Palo Alto, CA 94301 650.326.8834 info@function.com www.function.com Mechanical design and engineering Digital Age Communications, Inc. Westfield, NJ Larry Reich info@digitalagecom.com Retail distribution, technology marketing and sales |
2/20/2009 |
| 1 | p172 | Mossberg, Walt, 106 | Mossberg, Walt, 26, 106 | 2/20/2009 |