PrintNumber	ErrorLocation	Error	Correction	DateAdded
1	piv	First Printing July 2010	Second Printing August 2010	8/17/2010
2	p235	One of my favorite examples of well-orchestrated audience segmentation on Facebook is Sears Holding Company, which owns Sears, Kmart, Land’s End, and a handful of other major household brands.	One of my favorite examples of well-orchestrated audience segmentation on Facebook is Sears Holdings Company, which owns Sears, Kmart, Land’s End, and a handful of other major household brands.	8/17/2010
2	p236	Figure 11.17 Sears Holding Company has done a good job of creating different Facebook Pages and experiences for different audiences across its brands and product offerings. The main Sears Page (http:// facebook.com/sears) has “favorited” all the other portfolio Pages for easy navigation and cross- referencing.	Figure 11.17 Sears Holdings Company has done a good job of creating different Facebook Pages and experiences for different audiences across its brands and product offerings. The main Sears Page (http:// facebook.com/sears) has “favorited” all the other portfolio Pages for easy navigation and cross- referencing.	8/17/2010
2	piv	Second printing August 2010	Third printing February 2011	9/14/2010
2	p28	Why JibJab Connects to the Facebook for Websites	Why JibJab Connects to Facebook for Websites	1/31/2011
2	p161	Hundreds of recruiting applications have been built for the Facebook, but most have fewer than several hundred monthly active users.	Hundreds of recruiting applications have been built for Facebook, but most have fewer than several hundred monthly active users.	1/31/2011