| PrintNumber | ErrorLocation | Error | Correction | DateAdded |
|---|---|---|---|---|
| 1 | pxix | Dr. V. Kumar (VK) is the ING chair professor of marketing and the executive director of the ING Center for Financial Services in the School of Business at the University of Connecticut. | Dr. V. Kumar (VK) is the inaugural holder of the Richard and Susan Lenny Distinguished Chair Professor in Marketing, and the Executive Director of the Center for Excellence in Brand and Customer Management, in J. Mack Robinson College of Business at Georgia State University. Previously, Dr. Kumar was the ING chair professor of marketing and the executive director of the ING Center for Financial Services in the School of Business at the University of Connecticut. | 9/4/2008 |
| 1 | pxx | Dr. Kumar can be reached by email (vk@business.uconn.edu). | Dr. Kumar can be reached by email at (dr_vk@hotmail.com). | 9/4/2008 |
| 1 | p34 | Based on the PCV scores, ABC Sportswear decides that Customer 1 has the greater potential for profitability because the PCV score for Customer 1 ($180) is higher than for Customer 2 ($117). | Based on the PCV scores, ABC Sportswear decides that Customer 1 has the greater potential for profitability because the PCV score for Customer 1 ($196) is higher than for Customer 2 ($180). | 9/4/2008 |
| 1 | p35 | Table 3.7 PCV of the Customers Past Customer Value (PCV) Customer 1 $180 Customer 2 $117 |
Table 3.7 PCV of the Customers Past Customer Value (PCV), as of June Customer 1 $196 Customer 2 $180 (For computational details, please refer to www.drvkumar.com/mcp) |
9/4/2008 |
| 1 | p42 | Equation 3.6 wrong 1.125 should be 1.0125 all 3 times and total is $712 |
fixed | 9/4/2008 |
| 1 | p47 | Equation 3.11 wrong 1.125 should be 1.0125 all 3 times and total is $85 |
fixed | 9/4/2008 |
| 1 | p47 | Table 3.10 NPV of EGC of the Customers NPV of the EGC Customer 1 $21.60 Customer 2 $25.40 |
Table 3.10 NPV of EGC of the Customers NPV of the EGC Customer 1 $85 Customer 2 $99 |
9/4/2008 |
| 1 | p210 | Figure 12.2 add to footnote: Printed with permission from the Harvard Business School Publishing. | fixed | 11/3/2008 |
| 1 | p210 | Figure 12.2 add to footnote: Printed with permission from the Harvard Business School Publishing. | fixed | 11/3/2008 |
| 1 | p213 | Figure 12.3 add to footnote: Printed with permission from the American Marketing Association. | fixed | 11/3/2008 |
| 1 | p214 | Figure 12.4 add to footnote: Printed with permission from the American Marketing Association. | fixed | 11/3/2008 |
| 1 | p217 | Figure 12.4 add to footnote: Printed with permission from the American Marketing Association. | fixed | 11/3/2008 |
| 1 | p218 | Figure 12.4 add to footnote: Printed with permission from the American Marketing Association. | fixed | 11/3/2008 |
| 1 | p258 | Figure 14.1 add to footnote: Printed with permission from the American Marketing Association. | fixed | 11/3/2008 |