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Video Marketing: Taking Video to the Next Level
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- Copyright 2011
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- ISBN-10: 0-13-248619-9
- ISBN-13: 978-0-13-248619-4
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.
A simple, step-by-step plan for marketing through YouTube and other top online video sites.
Make sure you’re capitalizing on the video you see on sites like YouTube and Facebook. Step 1: Decide what outcome you want to achieve with video. Here are some ideas of what your marketing purposes might be: 1. Build general buzz and branding. 2. Sell products and services. 3. Boost search-engine rankings. 4. Educate the marketplace…
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