Home > Store > Business & Management > Management & Strategy

Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365

Register your product to gain access to bonus material or receive a coupon.

Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365

Best Value Purchase

Book + eBook Bundle

  • Your Price: $40.24
  • List Price: $69.98
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

More Purchase Options

Book

  • Your Price: $27.99
  • List Price: $34.99
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $27.99
  • List Price: $34.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

Understand the emerging Ubiquitous Computing (UbiComp) revolution–and drive maximum business value from it.

  • Discover the technologies, threats, and remarkable business opportunities associated with UbiComp.
  • Identify emergent markets, modernize existing product/service offerings, and incorporate UbiComp into business/technology strategies.
  • By UbiComp pioneer Bo Begole of PARC, the legendary organization that invented the Ubiquitous Computing paradigm.

Description

  • Copyright 2011
  • Dimensions: 6" x 9"
  • Pages: 280
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-706443-8
  • ISBN-13: 978-0-13-706443-4

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including:

  • What is it, why does it matter, and how will it impact my business?
  • What industries will be most affected first?
  • Which parts of my organization will UbiComp change most?
  • What UbiComp solutions should we consider for our internal business processes?
  • How should I position my company for these transformations?
  • What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy?
  • What barriers does my company need to overcome to adopt a UbiComp-based business?

Sample Content

Sample Pages

Download the sample pages (includes Chapter 3 and Index)

Table of Contents

About the Author     xi

Chapter 1    Introduction: Reading the Waves     1

Section I: Background and Capabilities of Ubiquitous Computing

Chapter 2    Profound Technologies     7

Chapter 3    Harmless if Used as Directed     31

Chapter 4    Still Stupid after All These Years     53

Chapter 5    Missing Ingredients     83

Section II: Business Opportunities

Chapter 6    Making Choices     101

Chapter 7    The Soft Sell: Personalized Marketing     111

Chapter 8    Breaking Out of the Supply Chain Gang     137

Chapter 9    Discontinuous Connections     173

Chapter 10  Coordination     187

Chapter 11  Clear Sailing     201

Chapter 12  Ubiquitous Business     229

Appendix     Further Reading     241

Index     243

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership