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This Element is an excerpt from The Truth About Making Smart Decisions (9780132354639) by Robert E. Gunther. Available in print and digital formats.
Get serious about your decision-making by transforming your choices from “abstract” to “concrete.”
Get real. If you want to consider a decision seriously, move it from an abstract idea to a concrete reality. When motorists were asked about buying cleaner gasoline “in the abstract,” they were all for it, but when it came down to paying extra at the pump, that was different. Making decisions more concrete will change the way you approach them.