This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Table of Contents
Ch 1 What is a SocialCorp /Benefits
Ch 2 What does it take to become a SocialCorp
Ch 3 Social Media and Web 2.0
Ch 4 No Brand Surrender
Ch 5 Reaching the Right People
Ch 6 Overcoming Risk
Ch 7 Measurable Value
Ch 8 SocialCorp 2.0 (the future)
Page vii, The last sentence of the fourth paragraph should read as follows:
A basic understanding of social media, and the ability to use a few social networks and other tools correctly, are the new basic business skills, alongside PowerPoint and presentation skills and the ability to create and understand an Excel spreadsheet.
Chapter 1, page 3 should say: What Is a SocialCorp? Dell, Zappos, IBM, Procter and Gamble,
Chapter 1, page 8 should say: A.G. Lafley, the CEO of consumer products giant Procter and Gamble,
Page 148: The URL for Xinureturns should be www.xinureturns.com.
Index: Proctor and Gamble should say Procter and Gamble