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The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
Photo Acknowledgments x
Introduction to this Edition xi
Preface—Why retailing? xiii
Part one: You
Starting at the beginning.
Chapter 1: What do you want for yourself? 3
Chapter 2: Rising above the crowd 9
Chapter 3: Keeping it simple 11
Chapter 4: Rolling those snowballs 15
Part two: Team
Make us happy and we will make you money.
Chapter 5: What’s the Big Idea? 25
Chapter 6: How to build great teams 35
Chapter 7: How to get people out of bed 61
Chapter 8: All we need is a little better every time 75
Part three: Customer
Make me happy and I will give you my money.
Chapter 9: We love shopping here! 91
Chapter 10: Price and value 113
Chapter 11: Promote or die 123
Chapter 12: Marketing for real people 135
Part four: Store
Make it brilliant and they will spend.
Chapter 13: Discovery! 151
Chapter 14: The great big theater of shop 167
Chapter 15: Detail, detail, detail—the store environment 179
Chapter 16: And finally...how we got here 187
Epilogue—And we’re done? 207
Appendix I: Your job and Smart Retail 209
Appendix II: Take-action time 212
Appendix III: Street time 214
Appendix IV: Books for retailers 217