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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part I: The Basics of Search Marketing (Complete Download)

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part I: The Basics of Search Marketing (Complete Download)

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Lesson 1

Search Engine Marketing, Inc., I, II, III, and IV LiveLessons (Video Training), Part I, Lesson 1: Why Search Marketing Is Important¿and Difficult (Downloadable Version)

Containing 46 minutes of video instruction in  this LiveLessons you learn what search marketing is all about. The way search usage is exploding and why search marketing is so valuable to your organization—how it can drive visitors to your Web site. It takes a cold look at why some companies find search marketing so hard to do—and why the larger your Web site, the tougher it is.

Duration: 00:46:34  File Size: 142 MB

$9.99

Lesson 2

Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training), Part I, Lesson 2: How Search Engines Work (Downloadable Version)

Containing 33 minutes of video instruction in  this LiveLessons you learn what happens when someone is looking for a word, where the results on the screen come from, and how your Web site can show up right on that search results page. You will take a guided tour of the leading search engines and learn which ones to pay attention to.

Duration: 00:33:29  File Size: 165 MB

$9.99

Lesson 3

Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training), Part I, Lesson 3: How Search Marketing Works (Downloadable Version)

Containing 41 minutes of video instruction in this LiveLessons you learn about search marketing methods—the three basic search marketing techniques, pointing out the benefits of each, so you can start thinking about which ones are most important to you. You will learn how each technique works and review which search companies you will work with for each one.

Duration: 00:40:51  File Size: 242 MB

$9.99

Lesson 4

Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training), Part I, Lesson 4: How Searchers Work (Downloadable Version)

Containing 36+ minutes of video instruction in this LiveLessons you take a peek inside the mind of the searcher. Find out what these folks are really looking for when they type in one or two words. Learn to use your knowledge of searchers to your advantage.

Duration: 00:36:56  File Size: 123 MB

Description

  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-301567-X
  • ISBN-13: 978-0-13-301567-6

2+ Hours of Video Instruction

Overview

In The Basics of Search Marketing LiveLessons, Part 1 of this 4 Part comprehensive LiveLessons on Search Engine Marketing, you learn what search marketing is all about. Why search marketing is important…and difficult.  How search engines work.  How search marketing works. And, how searchers work.

Description

In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through steps needed to align search engine marketing with your company's evolving strategic and tactical goals, project business value, sell to stakeholders, and manage the unique marketing challenges associated with large sites

About the Instructor

Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.  Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.

Skill Level

  • All levels

 What You Will Learn

  • Why Search Marketing Is Important...and Difficult
  • How Search Engines Work
  • How Search Marketing Works
  • How Searchers Work

Who Should Take This Course

  • Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Course Requirements

  • An interest in understanding search engine marketing and how to implement it.

Table of Contents

General Introduction
Lesson 1:  Why Search Marketing Is Important...and Difficult
Lesson 2:  How Search Engines Work
Lesson 3:  How Search Marketing Works
Lesson 4:  How Searchers Work
 

LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons

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