Additional sample videos, individual lessons and other formats are available here.
Register your product to gain access to bonus material or receive a coupon.
Containing 41 minutes of video instruction in this LIveLessons you learn how to figure out your Web site’s basic purpose. Is it an e-commerce site? A site to build brand awareness for higher offline sales? A way to get volunteers for your nonprofit organization? Regardless, your Web site has a purpose, and your search marketing program must help your organization fulfill that purpose.