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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Lesson 5: Identify Your Web Site's Goals (Downloadable Version)
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- Copyright 2012
- Edition: 1st
- ISBN-10: 0-13-265459-8
- ISBN-13: 978-0-13-265459-3
Containing 41 minutes of video instruction in this LIveLessons you learn how to figure out your Web site’s basic purpose. Is it an e-commerce site? A site to build brand awareness for higher offline sales? A way to get volunteers for your nonprofit organization? Regardless, your Web site has a purpose, and your search marketing program must help your organization fulfill that purpose.
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