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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity

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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity

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  • List Price: $89.98
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eBook (Watermarked)

  • Your Price: $31.99
  • List Price: $39.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

Book covers proven practices and lessons, including:

  • Why design matters:
  • What it means to be customer focused
  • How to iterate effectively
  • How to bridge the culture gap
  • Connections with Lean and Agile approaches

Description

  • Copyright 2015
  • Dimensions: 7-3/8" x 9"
  • Pages: 576
  • Edition: 1st
  • Book
  • ISBN-10: 0-7356-7933-9
  • ISBN-13: 978-0-7356-7933-7

Blend the art of innovation with the rigor of engineering

Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.

In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.

Improve the methods and mindsets you use to:

  • Select a target customer to maximize carryover
  • Discover your customer’s unarticulated needs
  • Use storytelling to align your team and partners
  • Mitigate tunnel vision to generate more innovative ideas
  • Use experimentation to fail fast and learn
  • Solicit early and ongoing feedback
  • Iterate using a funnel-shaped approach
  • Manage your projects around end-to-end experiences
  • Build a team culture that puts the customer first

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