<>In Presentation in Action, Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q+A: How to handle tough questions; Integration: How to put it all together.
In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more.
Presentations In Action
SECTION I Content: The Art of Telling Your Story
SECTION II Graphics: The Correct Way to Design PowerPoint Slides
SECTION III Delivery Skills: Actions Speak Louder Than Words
SECTION IV Q&A: Handling Tough Questions
SECTION V Integration: Putting it All Together
Presenting To Win
Foreword to the Updated and Expanded Edition xvii
Preface: What’s Past Is Prologue xxi
Introduction: The Wizard of Aaaahs xxiii
Chapter 1 You and Your Audience 1
Chapter 2 The Power of the WIIFY 11
Chapter 3 Getting Creative: The Expansive Art of Brainstorming 21
Chapter 4 Finding Your Flow 41
Chapter 5 Capturing Your Audience Immediately 69
Chapter 6 Communicating Visually 91
Chapter 7 Making the Text Talk 103
Chapter 8 Making the Numbers Sing 121
Chapter 9 Using Graphics to Help Your Story Flow 133
Chapter 10 Bringing Your Story to Life 163
Chapter 11 Customizing Your Presentation 183
Chapter 12 Animating Your Graphics 197
Chapter 13 The Virtual Presentation 215
Chapter 14 Pitching in the Majors 229
Appendix A Tools of the Trade 235
Appendix B Presentation Checklists 237
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