SPECIAL OFFERS
Keep up with new releases and promotions. Sign up to hear from us.
Register your product to gain access to bonus material or receive a coupon.
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
PDF The popular standard, used most often with the free Acrobat® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?
No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.
So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.
www.newbusinessroadtest.com
Why read this book?
Author’s acknowledgements
Publisher’s acknowledgements
PART 1: Road test your new business idea
PART 2: Toolkits for your road test
11. How to learn what you don’t know you don’t know
12. Who needs investors?
13. Market analysis worksheet
14. Industry analysis checklist
15. Do-it-yourself marketing research for your new business road test
16. Evidence-based forecasting
17. Getting help with your road test
Appendix – Research methodology
Notes
Index