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One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth.
Why limit your business growth? With Momentum, you won’t have to.
Part I: Discovering Momentum
Chapter 1- The Power Of Momentum
Chapter 2- The Source Of Momentum
Chapter 3- The Road To Momentum
Part II: Designing Momentum
Chapter 4- Compelling Insights
Chapter 5- Compelling Value
Chapter 6- Compelling Equity
Chapter 7- Power Offer Design
Part III Executing Momentum
Chapter 8- Power Offer Execution
Chapter 9- Vibrant Satisfaction
Chapter 10- Vibrant Retention
Chapter 11- Vibrant Engagement
Part IV : Total Momentum
Chapter 12- Internal Momentum
Chapter 13- Momentum Leadership
Chapter 14 - Epilogue