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LinkedIn Essentials

LinkedIn Essentials

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  • Copyright 2014
  • Dimensions: 7" x 9-1/4"
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-385383-7
  • ISBN-13: 978-0-13-385383-4

LinkedIn Essentials

3+ Hours of Video Instruction

LinkedIn Essentials provides professionals with a complete guide to creating a stellar profile that gets the attention of companies and recruiters.

These videos also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least amount of time. You’ll also learn how to manage contacts and maximize networks. You’ll explore research and marketing features. Learn how to create a LinkedIn company page, advertise on LinkedIn, and use the recruitment tool. Finally, you’ll view and customize news on LinkedIn and learn to go mobile.

Patrice-Anne Rutledge is a business technology author and consultant specializing in social media, online applications, and small business technology. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Her recent books include My LinkedIn, Using LinkedIn, Sams Teach Yourself LinkedIn in 10 Minutes, WordPress on Demand, and Using Facebook, all from Pearson Education.

Skill Level

·¿¿¿¿¿¿¿¿ Beginner


You Learn How To

·¿¿¿¿¿¿¿¿ Create a dynamic profile

·¿¿¿¿¿¿¿¿ Develop and manage your network

·¿¿¿¿¿¿¿¿ Successfully search for people and jobs

·¿¿¿¿¿¿¿¿ Participate in LinkedIn groups and create and manage your own group

Who Should Take This Course

·¿¿¿¿¿¿¿¿ Professionals seeking online networking opportunities, including both current LinkedIn members as well as new members. These include job seekers, entrepreneurs, sales professionals, and recruiters.

Course Requirements

·¿¿¿¿¿¿¿¿ Basic understanding of social networks and LinkedIn application

Table of Contents

Lesson 1 Introducing LinkedIn

Lesson 2 Creating a Basic LinkedIn Profile

Lesson 3 Enhancing Your Profile with Multimedia Content

Lesson 4 Adding Profile Sections

Lesson 5 Developing Your LinkedIn Network

Lesson 6 Customizing Your LinkedIn Experience

Lesson 7 Following Companies, Influencers, and News Channels

Lesson 8 Sharing and Managing LinkedIn Updates

Lesson 9 Sending Messages and Managing Your Inbox

Lesson 10 Searching for People on LinkedIn

Lesson 11 Searching for Jobs

Lesson 12 Recruiting Job Candidates

Lesson 13 Giving and Receiving Recommendations

Lesson 14 Giving and Receiving Endorsements

Lesson 15 Participating in LinkedIn Groups

Lesson 16 Creating and Managing Your Own Group

Lesson 17 Creating a Company Page

Lesson 18 Advertising on LinkedIn

Lesson 19 Saving Time with LinkedIn Tools

Lesson 20 Going Mobile with LinkedIn

About the Essentials Series

Que's Essentials Video Guides provide step-by-step, easy-to-follow, expert-led, educational video instruction covering internet and gadget technologies including iPad, social media platforms such as Facebook, and web software, including the blog publishing tool WordPress. View All Videos: http://www.quepublishing.com/essentials


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