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Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples

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Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples

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  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2016
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-399355-8
  • ISBN-13: 978-0-13-399355-4

Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.


After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career.

In Lessons in Typography, you’ll learn how to:

  • Identify and discuss fonts like a design professional
  • Choose and combine fonts effectively for use in your projects and layouts
  • Create monograms and logos using existing typefaces and custom-built letterforms
  • Modify fonts to meet your design’s specific needs
  • Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts

Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.


Sample Content

Sample Pages

Download Chapter 4. Multi-Word Presentations

Table of Contents

1. The Terminology of Type
2. The Art of the Letter
3. Working With Words
4. Multi-Word Presentations
5. Text and Layouts
Glossary
Index

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