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Googlepedia: The Ultimate Google Resource, 2nd Edition

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Googlepedia: The Ultimate Google Resource, 2nd Edition

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  • Copyright 2008
  • Edition: 2nd
  • Premium Website
  • ISBN-10: 0-7897-3675-6
  • ISBN-13: 978-0-7897-3675-8
  • eBook (Watermarked)
  • ISBN-10: 0-7686-7679-7
  • ISBN-13: 978-0-7686-7679-2

A new edition of this title is available, ISBN-10: 0789738201 ISBN-13: 9780789738202

The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!

Blogger-create your own personal blog

Gmail-Google’s web-based email service

Google Web Search-the most popular search on the Internet

Google AdSense-put profit-making ads on their own website

Google AdWords-buy keyword advertising on the Google site

Google Product Search-find hot deals without ever leaving your office chair

Google Book Search-search the full text of selected books

Google Calendar-a web-based scheduling and public calendar service

Google Checkout-pay for your Web goodies and collect payments from people who buy from you

Google Desktop-search documents and emails on your PC’s hard drive

Google Directory-the best sites on the Web, picked by Google’s editors

Google Docs & Spreadsheets-create and share web-based word processing and spreadsheet documents

Google Earth-a fun way to view 3D maps of any location on Earth

YouTube-view and share videos over the Web

Google Groups-a collection of user-created message forums

Google Image Search-search the web for pictures

Google Maps-maps, satellite images, and driving directions for any location

GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.

     •    Use Google to search for news headlines, scholarly articles, and the best prices on the Web

     •    Read and respond to blog postings and create your own blogs with Blogger

     •    View the latest viral videos with YouTube

     •    Create maps and driving directions with Google Maps

     •    Use Google’s free web-based email service Gmail

     •    Create your own custom Google Maps mashups–and put customized Google search on your own website

Michael Miller has written more than 75 nonfiction how-to books, including Que’s

Absolute Beginner’s Guide to Computer Basics, Tricks of the eBay Masters, and iPodpedia: The Ultimate iPod and iTunes Resource.

Category Internet
Covers    Google
User Level    Intermediate to Advanced

Sample Content

Online Sample Chapter

Saving Your Searches with Google Notebook

Downloadable Sample Chapter

Download Chapter 12: Saving Your Searches with Google Notebook

Table of Contents

    Introduction........................................................................................ 1

        What’s in This Book............................................................... 2

        Who Can Use This Book........................................................ 4

        How to Use This Book........................................................... 4

        There’s More Online…........................................................... 5

        Get Ready to Google!............................................................. 6

Part I:       Basic Searches

    1  Inside Google................................................................................. 9

        Getting to Know Google, Inc.................................................. 10

            Google’s Mission.......................................................... 10

            Google’s History........................................................... 11

            Google’s Revenues....................................................... 14

            Is Google a Search Company or an Advertising Company? 15

            Life at the Googleplex................................................... 16

        How Google Works.............................................................. 17

            How a Typical Search Works........................................ 18

            How Google Builds Its Database–And Assembles Its Index   19

            How Google Ranks Its Results...................................... 20

        The Bottom Line................................................................... 22

    2  Searching the Web........................................................................ 23

        Conducting a Basic Search.................................................... 23

            Navigating Google’s Home Page................................... 24

            Entering Your Query..................................................... 24

            Feeling Lucky?............................................................. 25

            How Google Displays Its Results................................... 25

            Universal Search Results............................................... 27

            Omitted Results............................................................ 28

            Extending Your Search................................................. 28

        Conducting a More Refined Search........................................ 29

            Don’t Worry About Capitalization….............................. 30

            … But Do Worry About Word Order............................. 30

            ”And” Is Assumed....................................................... 32

            Search for One or Another Word................................... 33

            Common Words Are Automatically Excluded................. 33

            Always Include Stop Words.......................................... 34

            Exclude Words from Results......................................... 34

            Take Advantage of Automatic Word Stemming.............. 34

            Search for Similar Words.............................................. 35

            Search for an Exact Phrase........................................... 35

            Use Wildcards to Search for Missing Words in an Exact Phrase          36

            Search for Words That Don’t Appear Together.............. 36

            Narrow Your Search to Specific File Types.................... 37

            Narrow Your Search to a Specific Domain or Website.... 38

            Narrow Your Search to Words in the Page’s Title.......... 39

            Narrow Your Search to Words in the Page’s URL......... 39

            Narrow Your Search to Words in the Page’s Body Text. 40

            Narrow Your Search to Words in the Page’s Link Text.. 40

            Search for a Range of Numbers.................................... 41

            Travel Way Back in Time for Your Search.................... 41

            List Pages That Link to a Specific Page......................... 42

            List Similar Pages......................................................... 42

            Find Out More About a Specific Page............................ 43

            Highlight Keywords...................................................... 43

        Using the Advanced Search Page.......................................... 44

        Narrowing Your Search Results with URL Parameters........... 46

            Understanding Google’s URLs...................................... 46

            Displaying the Most Recent Results............................... 47

            Displaying More (or Fewer) Results............................... 48

            Restricting Results to a Specific Filetype........................ 48

        Other Ways to Query Google................................................ 48

        Tips for More Effective Searches.......................................... 51

            Use the Correct Methodology........................................ 51

            Use the Right Keywords in Your Query......................... 51

            Save Your Results........................................................ 53

        The Bottom Line................................................................... 53

    3  Searching the Google Directory..................................................... 55

        What the Google Directory Is–And What It Isn’t.................. 56

            Why a Directory Isn’t a Search Engine, and Vice Versa. 56

            How the Google Directory Is Assembled........................ 58

            Why You’d Want to Use the Google Directory Instead of Google’s Web Search          60

        Navigating the Google Directory............................................ 61

            Searching Directory Listings.......................................... 61

            Browsing Directory Categories...................................... 62

            Searching Within a Category......................................... 64

        The Bottom Line................................................................... 66

Part II:      Specialized Searches

    4  Searching for People and Phone Numbers...................................... 69

        Searching for People by Name.............................................. 69

        Searching for People by Phone Number................................. 74

        Searching for Personal Information–And Home Pages.......... 74

        Googling Yourself................................................................. 75

        The Bottom Line................................................................... 77

    5  Searching for Financial Information................................................ 79

        Searching via the Standard Search Box.................................. 79

        Using Google Finance........................................................... 80

            Accessing General Financial Information........................ 81

            Accessing Specific Stock and Company Information....... 83

            Viewing Interactive Financial Charts.............................. 87

            Tracking Your Portfolio................................................. 88

        Discussing Finances in Google Finance Groups....................... 90

            Finding Google Finance Discussions............................... 90

            Reading and Rating Messages....................................... 91

            Creating a Google Finance Profile.................................. 91

            Replying to Messages................................................... 93

            Starting a New Discussion............................................. 93

        The Bottom Line................................................................... 95

    6  Searching Blogs and Blog Postings................................................. 97

        How Google Blog Search Works........................................... 98

        How to List Your Blog with Google Blog Search.................... 99

        Searching for Blogs–And Blog Posts.................................... 99

            Two Ways to Search................................................... 100

            Evaluating Blog Search Results.................................... 100

        Fine-Tuning Your Blog Search Query................................... 101

            Using Advanced Search Operators.............................. 102

            Using the Advanced Search Page................................ 102

        Subscribing to Blog Search Results....................................... 104

        The Bottom Line................................................................. 104

    7  Searching for Scholarly Information.............................................. 105

        How Google Scholar Works................................................. 106

            Identifying Scholarly Content....................................... 107

            Searching Beyond the Public Internet........................... 107

            Including Print-Only Content........................................ 108

        Understanding Google Scholar Search Results...................... 109

            Different Types of Results........................................... 109

            Listing Information...................................................... 111

            How to Use Google Scholar Results............................. 111

        Searching Google Scholar.................................................... 112

            Conducting a Basic Search.......................................... 112

            Using Advanced Search Operators.............................. 112

            Using the Advanced Scholar Search Page.................... 113

        Linking to Information at Your Library................................. 114

        Expanding Google Scholar................................................... 115

            Add Google Scholar to Your Website........................... 116

            Google Scholar for Libraries........................................ 117

            Google Scholar for Publishers...................................... 118

        The Bottom Line................................................................. 118

    8  Searching for Specialty Information.............................................. 119

        Using Google’s University Search........................................ 120

        Using Google’s Special Technology Searches....................... 122

        Using Google Patent Search................................................ 123

        Using Google U.S. Government Search................................ 125

        The Bottom Line................................................................. 126

    9  Searching for Words and Definitions............................................ 127

        Using a “What Is” Search................................................... 127

        Using the Google Glossary................................................... 129

        Finding Similar Words with Google Sets................................ 131

        The Bottom Line................................................................. 133

    10 Searching for Other Special Information....................................... 135

        Searching for Facts............................................................. 136

        Searching for Weather Information...................................... 137

        Searching for Travel Information.......................................... 137

            Viewing Airport Conditions.......................................... 137

            Tracking Flight Status.................................................. 138

        Searching for Numbers........................................................ 139

        Searching for Movies.......................................................... 140

        Searching for Music............................................................ 142

        The Bottom Line................................................................. 144

Part III:    Additional Search Features

    11 Customizing Google..................................................................... 147

        Setting Google Search Preferences...................................... 147

            Display Google in a Different Language....................... 148

            Search in a Different Language................................... 149

            Search Safely............................................................. 149

            Display More Results Per Page................................... 149

            Open a New Results Window...................................... 150

        Making Google Your Home Page......................................... 150

        The Bottom Line................................................................. 151

    12 Saving Your Searches with Google Notebook............................... 153

        Getting to Know Google Notebook....................................... 154

        Adding Notebook Content.................................................... 155

            Creating a New Notebook........................................... 155

            Adding a New Section................................................. 155

            Adding a New Note.................................................... 156

        Clipping Content from Web Pages........................................ 157

            Installing the Browser Extension.................................. 157

            Adding a Web Page as a Note..................................... 157

            Clipping Content from a Web Page.............................. 158

        Managing Notebook Content................................................ 158

            Managing Notebooks................................................... 158

            Managing Notebook Sections....................................... 159

            Managing Notes.......................................................... 159

        Sharing Notes..................................................................... 159

        The Bottom Line................................................................. 161

    13 Making Google Safe for Kids....................................................... 163

        How SafeSearch Filtering Works......................................... 164

        Enabling the SafeSearch Filter............................................. 164

            SafeSearch Filtering from the Preferences Page........... 165

            SafeSearch Filtering from the Advanced Search Page... 165

            SafeSearch Filtering from the Standard Search Box...... 165

            SafeSearch Filtering by Editing the Search Results URL 166

        When Not to Use SafeSearch.............................................. 166

        The Bottom Line................................................................. 168

    14 Using Google in Other Languages................................................ 169

        Searching for Language- and Country-Specific Pages........... 169

            Changing Your Default Language Search..................... 170

            Conducting a Language-Specific Search....................... 170

            Conducting a Country-Specific Search  ........................ 171

        Displaying Google in Another Language............................... 172

        Using Country-Specific Google Sites.................................... 174

        Translating Text and Web Pages from One Language to
Another.................................................................................. 176

            Languages Translated................................................. 177

            Translating Text Passages........................................... 178

            Translating Web Pages................................................ 179

            Translating from Google’s Search Results..................... 180

            Translating Web Pages from the Google Toolbar........... 180

            Translating Words from the Google Toolbar.................. 181

        The Bottom Line................................................................. 182

    15 Using Google as a Calculator and Converter................................. 183

        Performing Basic Calculations from the Google Search Box.. 183

        Performing Advanced Calculations....................................... 186

        Looking Up the Values of Constants.................................... 187

        Converting Units of Measure............................................... 190

        An Easier Way to Calculate................................................. 196

        The Bottom Line................................................................. 198

    16 Keeping Updated with Google Alerts............................................ 199

        Different Kinds of Alerts..................................................... 199

        Signing Up for Alerts........................................................... 201

        Customizing and Editing Your Alerts.................................... 202

        Deleting Google Alerts........................................................ 203

        The Bottom Line................................................................. 203

Part IV:    Shopping and Product Searches

    17 Searching for Bargains with Google Product Search...................... 207

        Google Product Search: It’s Different from Other Price Comparison Sites    208

            How Most Price Comparison Sites Work...................... 208

            How Google Product Search Works............................. 208

        Searching for the Lowest Prices.......................................... 209

            Basic Searching.......................................................... 209

            Understanding Google’s Product Search Results........... 210

            Advanced Searching................................................... 212

            Using Advanced Search Operators.............................. 214

        Using Google’s Merchant Reviews...................................... 214

        Creating Your Own Google Shopping List............................. 217

            Adding an Item to Your Shopping List.......................... 217

            Viewing and Managing Your Shopping List................... 218

            Creating a Wish List.................................................... 219

        Shopping Online with Google Catalogs.................................. 219

            Searching for Specific Catalogs.................................... 220

            Browsing by Product Category.................................... 220

            Viewing Catalogs Online............................................. 220

        The Bottom Line................................................................. 222

    18 Buying and Selling–Online and Locally–with Google Base.......... 223

        Understanding Google Base................................................. 224

        What’s Not Permitted on Google Base................................. 225

        Shopping for Items on Google Base...................................... 226

        Selling Items on Google Base............................................... 229

        Uploading Bulk Items.......................................................... 233

            Creating and Submitting a Bulk Upload File................... 233

            Using Google Base to Submit Store Inventory to Google Product Search           233

            Using Google Base to Submit Business Location Data to Google Maps 233

        The Bottom Line................................................................. 235

    19 Paying and Collecting Payments with Google Checkout................. 237

        Buying and Selling Electronically: How Online Payment Services Work        238

        Tracking a Typical Transaction............................................ 238

        Getting to Know Google Checkout....................................... 242

        Buying Items with Google Checkout..................................... 243

            Creating a Google Account.......................................... 243

            Using Google Checkout to Make a Purchase................ 244

            Reviewing Your Google Checkout Purchases–and Managing Your Account   246

        Selling Items with Google Checkout...................................... 246

            Setting Up a Google Checkout Account........................ 247

            Paying for Google Checkout........................................ 248

            Integrating Google Checkout with Google AdWords...... 248

            Evaluating Google Checkout’s Payment Services.......... 248

            Adding a Google Checkout Buy Now Button to Your Website 250

            Collecting Google Checkout Payments.......................... 251

            Withdrawing Google Checkout Funds........................... 251

            Google Checkout’s Seller Protection Policy................... 252

        The Bottom Line................................................................. 252

Part V:     Maps and Directions

    20 Using Google Maps..................................................................... 255

        Introducing Google Maps..................................................... 256

        Searching for Maps............................................................. 256

            Searching by Address.................................................. 256

            Searching by Landmark............................................... 258

            Displaying Google Maps by Entering a URL................. 260

            Displaying Street Maps from a Google Web Search...... 261

        Navigating a Google Map.................................................... 262

        Displaying Satellite Images.................................................. 265

            The View from Above................................................ 265

            Displaying Hybrid Satellite Maps.................................. 267

            Displaying Street View Photos..................................... 268

        Viewing Live Traffic Conditions........................................... 270

        Sharing Maps...................................................................... 271

            Linking to a Specific Map............................................ 272

            Emailing a Map........................................................... 272

            Printing a Map............................................................ 272

        Displaying Driving Directions............................................... 273

            Generating Turn-by-Turn Directions............................. 273

            Generating Multiple-Stop Directions............................. 274

            Following Directions.................................................... 275

            Getting Back Home Again........................................... 275

            Printing Your Directions.............................................. 277

        Saving Locations................................................................. 278

            Setting Your Default Location...................................... 278

            Viewing Other Saved Locations................................... 279

        Finding Nearby Businesses.................................................. 279

            Searching for Businesses............................................. 280

            Viewing Local Businesses........................................... 280

            Adding Your Business to Google Maps......................... 282

        The Bottom Line................................................................. 283

    21 Using and Creating Google Map Mashups.................................... 285

        Creating Simple Mashups with My Maps.............................. 286

            Creating a Custom Map............................................... 286

            Sharing Your My Maps Mashups................................. 290

        Creating More Sophisticated Mashups with Third-Party Tools 290

        Creating Complex Mashups with the Google Maps API......... 292

            Using the Google Maps API........................................ 292

            Creating a Basic Map.................................................. 292

            Adding Map Controls.................................................. 294

            Adding an Info Balloon................................................ 295

            Creating an Animated Map.......................................... 296

            Adding a Marker to Your Map..................................... 296

            Adding Multiple Markers from Your Own Database..... 297

            And Even More…...................................................... 297

        Finding Google Map Mashups on the Web............................ 298

        The Bottom Line................................................................. 304

    22 Using Google Earth..................................................................... 305

        Which Version Is for You?.................................................. 306

        Introducing Google Earth..................................................... 306

        Navigating Google Earth...................................................... 307

        Navigating with the Onscreen Navigation Controls................ 308

        Navigating with the Mouse.................................................. 309

        Pan and Zoom Navigation Mode.......................................... 309

        Flight Control Navigation Mode............................................ 310

        Click-and-Zoom Navigation Mode........................................ 310

        Navigating with the Keyboard.............................................. 310

        Taking a Quick Tour of Google Earth................................... 311

        Making Google Earth More Three-Dimensional..................... 315

        Configuring View Options.................................................... 319

        Setting View Preferences.................................................... 319

        Using Full-Screen Mode...................................................... 320

        Displaying a Latitude/Longitude Grid.................................... 320

        Displaying the Overview Map.............................................. 321

        Saving and Printing a View.................................................. 322

        Searching for Locations to View.......................................... 322

        Displaying Driving Directions............................................... 324

        Getting Directions............................................................... 324

        Touring Your Route............................................................ 325

        Printing and Saving Directions.............................................. 325

        Displaying and Using Layers................................................ 325

        Displaying Points of Interest................................................ 326

        Creating Custom Placemarks............................................... 327

        Measuring Distance Along a Path........................................ 329

        Using Google Earth with GPS Devices................................. 331

        The Bottom Line................................................................. 331

Part VI:    Communications

    23 Sending and Receiving Email with Gmail....................................... 335

        What Makes Gmail Unique.................................................. 336

        Signing Up (It’s Free!)........................................................ 338

        Getting to Know the Gmail Interface.................................... 338

        Sending and Receiving Email............................................... 339

            Reading Messages...................................................... 340

            Viewing Conversations................................................ 340

            Replying to Messages.................................................. 342

            Forwarding Messages................................................. 343

            Composing and Sending New Messages....................... 343

            Attaching Files............................................................ 344

            Opening or Viewing Attached Files.............................. 345

            Deleting Messages...................................................... 346

        Searching Your Inbox.......................................................... 346

            Basic Search.............................................................. 346

            Searching with Search Options..................................... 346

            Searching with Advanced Operators............................ 348

        Other Ways of Organizing Your Email Messages.................. 349

            Starring Important Messages....................................... 349

            Applying Labels.......................................................... 350

            Archiving Old Messages.............................................. 351

        Filtering Incoming Mail........................................................ 352

        Dealing with Spam and Viruses............................................ 353

            Blocking Spam Messages............................................ 353

            Scanning Your Attachments for Viruses....................... 354

        Working with Contacts........................................................ 354

            Adding a New Contact................................................ 354

            Importing Contacts from Another Program................... 356

            Displaying Contacts..................................................... 357

            Searching for Contacts................................................ 357

            Using Contact Groups................................................. 357

            Sending a Message to a Contact or Contact Group........ 358

        Using Gmail with Other Email Programs and Accounts......... 358

            Retrieving Email from Other Accounts......................... 359

            Reading Gmail in Another Email Program..................... 361

            Forwarding Gmail to Another Account......................... 362

        Putting Gmail into Vacation Mode........................................ 363

        Viewing RSS Feeds in Gmail............................................... 364

        Adding a Signature to Your Messages.................................. 366

        Getting Notified of New Gmail Messages............................. 367

            Using the Gmail Notifier.............................................. 367

            Using the Google Toolbar............................................ 368

        Gmail in iGoogle.................................................................. 368

        The Bottom Line................................................................. 369

    24 Instant Messaging with Google Talk and Gmail Chat..................... 371

        Instant Messaging with the Google Talk Gadget.................... 372

            Launching the Google Talk Gadget............................... 372

            Initiating a Text-Based Chat........................................ 373

            Adding New Contacts................................................. 373

            Blocking Other Users.................................................. 374

            Saving Your Chat History............................................ 374

            Changing Your Status–And Signing Out...................... 375

            Initiating a Voice-Based Chat...................................... 375

        Chatting from iGoogle.......................................................... 375

        Chatting via Gmail with Gmail Chat...................................... 376

            Initiating a Chat........................................................... 376

            Changing Your Status–And Ending Your Chat Session 378

        More Features with the Google Talk Client........................... 378

        Using Google Talk with Other IM Networks......................... 380

        The Bottom Line................................................................. 384

    25 Blogging with Blogger................................................................. 385

        How Blogs Are Organized................................................... 386

        Getting to Know Blogger..................................................... 388

        Creating a Blog................................................................... 389

        Viewing Your Blog............................................................. 391

        Customizing Your Blog........................................................ 393

            Choosing a Different Template.................................... 393

            Personalizing Fonts and Colors..................................... 393

            Adding New Page Elements........................................ 395

            Adding News Feeds to Your Blog................................ 398

            Adding Lists to Your Blog........................................... 399

            Rearranging Elements on the Page............................... 404

            Using Third-Party Templates....................................... 405

        Posting New Blog Entries.................................................... 407

            Posting from the Blogger Dashboard............................ 407

            Adding Links to Your Posts......................................... 409

            Adding Pictures to Your Posts..................................... 409

            Adding Labels to Your Posts....................................... 411

            Posting via Email......................................................... 411

            Posting from the Google Toolbar.................................. 412

        Managing Your Blog........................................................... 413

            Editing Your Posts...................................................... 413

            Limiting Comments..................................................... 414

            Moderating Comments................................................ 415

            Fighting Comment Spam.............................................. 416

            Controlling Access to Your Blog.................................. 417

            Displaying Backlinks................................................... 418

            Changing Your Blog’s Settings..................................... 418

        Syndicating Your Blog......................................................... 421

            Activating Basic Atom Syndication............................... 421

            Activating Feeds for All Blog Comments...................... 422

        Advanced Customization: Editing Your Blogger Template with HTML and CSS        423

            Editing Blogger’s HTML............................................. 423

            Understanding Essential HTML Codes......................... 424

        Making Money from Your Blog........................................... 425

            Adding an AdSense Module to Your Blog..................... 425

            Adding AdSense Ads to Your Site Feed....................... 427

        Changing Where Your Blog Is Hosted.................................. 427

        How Popular Is Your Blog?................................................. 428

        The Bottom Line................................................................. 429

Part VII:   Multimedia

    26 Searching Google Images............................................................ 433

        Searching for Images.......................................................... 433

            Basic Searching.......................................................... 434

            Advanced Searching................................................... 434

        Viewing Image Search Results............................................ 436

        Saving and Printing Images.................................................. 437

        Filtering Out Dirty Pictures.................................................. 438

        Removing Your Images from Image Search......................... 438

        The Bottom Line................................................................. 440

27     Viewing Videos with YouTube and Google Video......................... 441

        Welcome to YouTube......................................................... 442

        Exploring the YouTube Site................................................. 443

        Joining YouTube................................................................. 445

        Finding Videos on YouTube................................................. 446

            Browsing for Videos................................................... 446

            Searching for Videos................................................... 446

        Watching YouTube Videos.................................................. 449

            Exploring the Video Page............................................ 449

            Playing the Video........................................................ 450

            Choosing Video Options.............................................. 450

            Viewing Video Information.......................................... 451

            Reading and Posting Comments and Responses............ 451

            Viewing Your Videos Full-Screen................................ 452

            Rating the Videos You Watch...................................... 453

        Saving Your Favorite YouTube Videos................................. 453

            Rewatching Recent Videos.......................................... 454

            Flagging Videos for Future Viewing............................. 454

            Saving Your Favorite Videos....................................... 455

            Creating a Video Playlist............................................. 456

            Viewing Your Playlists................................................ 458

        Sharing YouTube Videos..................................................... 458

            Sharing a Video Via Email........................................... 459

            Sharing a Playlist Via Email......................................... 460

        Downloading YouTube Videos............................................. 460

            Downloading YouTube Videos to Your PC................... 461

            Downloading YouTube Videos to Your iPod................. 462

        Viewing YouTube Videos on Your Cell Phone...................... 462

        Adding YouTube Videos to Your Own Website or Blog........ 463

            Linking to an Individual Video...................................... 463

            Embedding a YouTube Video in a Web Page................ 464

            Adding YouTube Videos to Your Blog......................... 465

        Uploading Videos to YouTube............................................. 468

            Uploading Videos from Your PC.................................. 468

            Uploading Videos from Your Webcam......................... 470

            Uploading Videos from Your Mobile Phone.................. 470

        Google’s Other Video Service: Google Video........................ 472

            Exploring Google Video............................................... 473

            Searching for Videos................................................... 474

            Browsing by Category................................................. 475

            Understanding Google Video Payment Options............. 476

            Playing Streaming Videos on the Google Video Web Page 476

            Downloading Videos from Google Video...................... 477

            Watching Videos You’ve Downloaded......................... 477

            Downloading to an Apple iPod..................................... 479

            Downloading to a Sony PlayStation Portable................. 480

            Uploading Videos to Google Video............................... 480

        The Bottom Line................................................................. 482

Part VIII:  Other Google Services

    28 Using Google Book Search.......................................................... 485

        The Story Behind Google Book Search................................. 486

            Google Books Partner Program.................................... 486

            Google Books Library Project...................................... 487

        Searching–And Viewing–Book Content............................ 488

            Searching from the Standard Web Search Page............ 488

            Searching from Google Book Search............................ 488

            Conducting an Advanced Book Search......................... 489

            Viewing Book Content................................................ 490

        Getting More Information................................................ 493

        The Bottom Line................................................................. 496

    29 Using Google Groups................................................................... 497

        The History of Usenet and Google Groups............................ 498

            How Newsgroups Work.............................................. 498

            Understanding Newsgroup Hierarchies......................... 498

            Google Groups: Archiving Usenet Articles.................... 500

        Searching the Newsgroups.................................................. 500

            Searching for Groups................................................... 500

            Browsing through the Groups....................................... 501

            Searching Across All Groups....................................... 502

            Using Advanced Search Operators.............................. 503

            Performing an Advanced Search.................................. 504

        Participating in Google Groups............................................. 505

            Visiting Groups and Reading Messages........................ 505

            Subscribing to a Group................................................. 507

            Posting to a Group....................................................... 508

            Creating a New Message Thread................................. 508

        Creating Your Own Google Group....................................... 509

            Setting Up the Group................................................... 509

            Inviting Members to Your Group.................................. 511

            Managing Your Group................................................. 511

        The Bottom Line................................................................. 513

    30 Using Google News.................................................................... 515

        Viewing the Latest Headlines and Stories............................. 516

        Viewing International News................................................. 517

        Personalizing Google News ................................................. 519

        Searching for News Articles................................................ 520

        Searching the News Archive............................................... 521

        Reading Google News Feeds............................................... 523

        Signing Up for News Alerts................................................. 524

        Getting News on the Go...................................................... 525

        The Bottom Line................................................................. 526

    31 Using Google on Your Mobile Phone............................................ 527

    Signing Up for Google Mobile.................................................. 528

    Using Google Maps on Your Mobile Phone............................... 529

            Displaying a Location Map.......................................... 529

            Displaying a Satellite Map............................................ 531

            Displaying Traffic Information..................................... 531

            Displaying Driving Directions....................................... 532

            Finding Local Businesses............................................. 534

        Reading Google News on Your Mobile Phone....................... 535

        Sending and Receiving Gmail on Your Mobile Phone............. 536

        Viewing Google Calendars on Your Mobile Phone................ 538

        Creating Mobile Blog Posts.................................................. 539

        Searching Google on the Go................................................. 539

        Personalizing Your Google Mobile Search Page.................... 540

        Search for More Information via Google Text Messaging...... 541

        Using Google for Directory Service...................................... 542

        The Bottom Line................................................................. 542

Part IX:    Google Applications

    32 Using the Google Toolbar............................................................ 545

        Getting to Know the Google Toolbar..................................... 546

        Using Google Toolbar’s Default Buttons............................... 546

            Enhanced Search Box................................................. 547

            Google News.............................................................. 547

            Google Desktop.......................................................... 548

            Add More Buttons...................................................... 548

            Bookmarks................................................................. 548

            Pop-up Blocker........................................................... 549

            SpellCheck................................................................. 549

            AutoLink.................................................................... 549

            AutoFill...................................................................... 550

            Send To...................................................................... 551

            Highlight..................................................................... 551

            Word Find.................................................................. 552

        Adding and Removing Buttons on the Google Toolbar............ 552

            Adding New Buttons................................................... 552

            Removing Buttons....................................................... 553

        Other Ways to Search Google from Your Web Browser....... 554

            Making Google Your Default Search Engine in Internet Explorer          554

            Installing Google Browser Buttons................................ 555

        The Bottom Line................................................................. 556

    33 Creating a Personalized Home Page with iGoogle......................... 557

        Welcome to iGoogle............................................................ 558

        Adding Content to iGoogle................................................... 559

        Adding RSS Feeds.............................................................. 560

        Customizing Individual Gadgets............................................ 561

        Removing Gadgets.............................................................. 562

        Rearranging Gadgets on the Page........................................ 563

        Adding New Tabs to iGoogle............................................... 563

        Customizing the Look of iGoogle with Themes...................... 564

        Your Final iGoogle Page...................................................... 565

        Creating Your Own iGoogle Gadgets.................................... 566

        The Bottom Line................................................................. 569

    34 Using Google Desktop................................................................. 571

        Welcome to the Google Desktop.......................................... 572

        Searching Your Hard Disk................................................... 574

            Conducting a Basic Search.......................................... 574

            Viewing Your Results................................................. 574

            Filtering Your Results.................................................. 575

            Conducting an Advanced Desktop Search.................... 576

            Viewing Items in Timeline View.................................. 577

            Viewing the Contents of Your Index............................ 578

        Searching within Microsoft Outlook...................................... 579

        Searching Other Computers on Your Network...................... 579

        Searching the Web from Google Desktop............................. 581

            Searching from the Google Desktop Window................ 581

            Searching from the Sidebar.......................................... 582

            Searching from the Deskbar........................................ 582

            Searching from the Quick Search Box.......................... 583

        Using the Google Desktop Sidebar....................................... 583

            Different Ways to Display the Sidebar.......................... 584

            Working with Sidebar Gadgets..................................... 585

        The Bottom Line................................................................. 587

    35 Using Google Calendar................................................................ 589

        All About Google Calendar.................................................. 589

        Setting Up Your Google Calendar........................................ 592

            Setting Up a Basic Calendar........................................ 592

            Setting Up Multiple Calendars...................................... 592

            Setting Up Other Types of Calendars........................... 592

        Viewing Your Calendar....................................................... 594

            Using Different Views................................................ 594

            Viewing Multiple Calendars......................................... 597

            Viewing Your Calendar from Other Calendar Applications 597

        Working with Events........................................................... 599

            Adding an Event to Your Calendar............................... 599

            Adding an Event via Quick Add................................... 601

            Adding an Event from Gmail........................................ 601

            Importing Events from Other Applications.................... 601

            Inviting Others to an Event.......................................... 603

        Creating a Public Calendar.................................................. 605

        Searching Your Calendar–And Public Calendars................. 606

            Searching Your Private Calendars................................ 606

            Searching Public Calendars.......................................... 606

        The Bottom Line................................................................. 607

    36 Using Google Reader.................................................................. 609

        Reading Blog Postings......................................................... 610

            Categorizing with Tags................................................ 611

            Emailing Blog Postings................................................ 611

            Sharing Blog Postings.................................................. 612

        Subscribing to Feeds............................................................ 612

            Searching for Blog Feeds............................................. 613

            Browsing for Blog Feeds............................................. 614

            Importing Feeds from Other Readers........................... 615

        Managing Your Subscriptions............................................... 616

        The Bottom Line................................................................. 617

    37 Using Picasa............................................................................... 619

        Installing and Configuring the Program................................. 619

        Getting to Know the Picasa Desktop.................................... 621

        Organizing Your Photos....................................................... 623

            Moving Photos............................................................ 623

            Renaming Photos........................................................ 624

        Fixing Common Photo Problems........................................... 624

            Fixing a Dark (or Light) Picture................................... 625

            Fixing an Off-Color Picture.......................................... 626

            Fixing Red Eye........................................................... 628

            Cropping a Picture...................................................... 629

            Applying Special Effects.............................................. 630

        Saving Your Changes.......................................................... 631

                Saving an Edited File............................................... 631

            Resizing a Photo for the Web....................................... 631

        Printing and Sharing Your Photos......................................... 632

            Printing Photos on Your Personal Printer...................... 632

            Printing Photos via an Online Print Service................... 632

            Sharing Your Photos with Picasa Web Albums............. 634

            Viewing Photos on Your Cell Phone............................. 637

            Emailing Photos.......................................................... 638

            Burning Photos to a Picture CD or DVD...................... 640

        The Bottom Line................................................................. 641

    38 Using Google Docs & Spreadsheets............................................. 643

        Introducing Google Docs & Spreadsheets............................. 644

            Benefits of Web-Based Applications............................ 644

            Privacy and Security Concerns.................................... 645

            Should You Use Google Docs & Spreadsheets?............ 645

        Welcome to Google Docs & Spreadsheets............................ 647

        Importing Word and Excel Documents................................. 648

        Using Google Docs............................................................. 649

            Getting to Know the Google Docs Workspace.............. 649

            Saving a Document..................................................... 651

            Exporting a Google Document to Microsoft Word......... 651

            Entering Text.............................................................. 652

            Formatting Text.......................................................... 652

            Inserting Web Links.................................................... 653

            Inserting Images......................................................... 654

            Working with Tables................................................... 655

            Checking Your Spelling............................................... 656

            Printing a Document.................................................... 656

        Using Google Spreadsheets.................................................. 657

            Getting to Know the Google Spreadsheets Workspace... 657

            Saving a Spreadsheet.................................................. 658

            Exporting a Google Spreadsheet to Excel Format.......... 658

            Working with Multiple Sheets....................................... 659

            Entering Data............................................................. 659

            Editing Previously Entered Data................................... 660

            Inserting and Deleting Rows and Columns.................... 660

            Working with Ranges.................................................. 661

            Sorting Data............................................................... 661

            Formatting Spreadsheet Data....................................... 662

            Entering Formulas....................................................... 662

            Using Functions.......................................................... 664

            Charting Your Data..................................................... 665

            Printing Google Spreadsheets....................................... 665

        Using Google Presentations................................................. 667

        Sharing and Collaborating.................................................... 667

        Publishing Your Document.................................................. 668

        A Final Word...................................................................... 669

    39 Using Google Pack and Google Apps........................................... 671

        Using Google Pack.............................................................. 672

            What’s in Google Pack?.............................................. 672

            Installing Google Pack–And Keeping It Up-to-Date..... 673

        Using Google Apps............................................................. 673

            What’s in Google Apps?.............................................. 673

            Different Editions for Different Needs.......................... 674

        The Bottom Line................................................................. 676

    40 Exploring New Applications in Google Labs.................................. 677

        Projects That Started in the Labs......................................... 678

        What’s Cooking in Google Labs Today................................. 678

            Accessible Search....................................................... 679

            Experimental Search................................................... 679

            Google Code Search.................................................... 679

            Google Dashboard Widgets for Mac............................. 679

            Google Extensions for Firefox...................................... 679

            Google Mars............................................................... 679

            Google Music Trends.................................................. 680

            Google Page Creator................................................... 680

            Google Reader............................................................ 680

            Google-Related Links.................................................. 680

            Google Ride Finder...................................................... 680

            Google Sets................................................................ 681

            Google Suggest........................................................... 681

            Google Transit............................................................ 681

            Google Trends............................................................ 681

            Google Voice Local Search......................................... 681

            Google Web Accelerator............................................. 682

            Picasa for Linux.......................................................... 682

            Product Search for Mobile........................................... 682

        The Bottom Line................................................................. 683

Part X:      Google for Your Website

    41 Submitting Your Site–And Increasing Your Ranking.................... 687

        How to Submit Your Site to the Google Index–The Easy Way 688

        How to Remove Your Site from the Google Index................. 689

        How to Submit a Complete Sitemap..................................... 689

            Basic Site Submittal..................................................... 690

            Submitting a Complete Sitemap.................................... 691

            Using Sitemap Generator Tools.................................... 692

        How to Optimize Your Site’s Ranking.................................. 693

            Increase the Number of Links to Your Site................... 694

            Create a Clear Organization and Hierarchy................... 694

            Include Appropriate Keywords.................................... 695

            Put the Most Important Information First...................... 695

            Make the Most Important Information Look Important.. 695

            Use Text Instead of Images......................................... 695

            Link via Text.............................................................. 696

            Incorporate <META> Tags......................................... 696

            Make Good Use of the <TITLE> Tag.......................... 697

            Use Heading Tags Instead of CSS............................... 698

            Update Your Code Frequently..................................... 698

            Use RSS Feeds for Dynamic Content........................... 698

        Use an OPML File.......................................................... 698

        How Not to Optimize Your Site’s Ranking............................ 699

            Site Design Problems to Avoid..................................... 699

            Deliberate Practices to Avoid...................................... 701

        Using Search Engine Optimizers.......................................... 702

            SEO Software............................................................ 702

            SEO Services............................................................. 703

        The Bottom Line................................................................. 704

    42 Analyzing Your Site Traffic......................................................... 705

        Using Google’s Webmaster Tools........................................ 706

            Accessing Webmaster Tools........................................ 706

            Viewing Diagnostics.................................................... 706

            Viewing Statistics........................................................ 707

            Viewing Links............................................................. 709

            Viewing Sitemaps....................................................... 710

        Using Google Analytics....................................................... 710

            Signing Up for Google Analytics................................... 710

            Viewing Google Analytics Reports............................... 710

        The Bottom Line................................................................. 712

    43 Making Money with Google AdSense and AdWords..................... 713

        Adding Advertising to Your Website with Google AdSense.... 714

            Understanding Google AdSense for Content................. 714

            Understanding Google AdSense for Search................... 715

            How to Profit from AdSense....................................... 716

            Joining the AdSense Program...................................... 717

            Adding AdSense Ads to Your Website......................... 718

            Adding a Google Search Box to Your Site.................... 721

            Making More Money with AdSense Referrals.............. 723

            Monitoring Your AdSense Performance....................... 724

            Ten Tips for Improving Your AdSense Earnings........... 725

        Advertising on Google with Google AdWords........................ 729

            Where Google AdWords Advertises............................. 730

            Determining Your Costs–And Choosing a Payment Option... 730

            Creating an AdWords Ad............................................ 731

            Monitoring Your Ads’ Performance............................. 732

        The Bottom Line................................................................. 733

    44 Adding Google to Your Website................................................... 735

        Adding Google Free WebSearch.......................................... 736

            Adding a Basic Search Box for Web Searches............. 736

            Adding a SafeSearch Search Box................................ 736

            Adding a Box to Search Your Own Site....................... 737

        Adding a Custom Search Engine to Your Site....................... 738

            Creating Your Custom Search Engine.......................... 738

            Adding the Search Engine to Your Website.................. 740

        The Bottom Line................................................................. 742

    45 Creating Web Pages with Google Page Creator............................ 743

        Understanding Google Page Creator..................................... 744

        Creating Your First Web Page............................................. 744

            Adding Content to Your Web Page.............................. 745

            Formatting Your Web Page......................................... 746

        Publishing Your Page–and Managing Your Website............ 748

        Creating Additional Websites............................................... 749

        The Bottom Line................................................................. 750

    46 Creating Custom Search Applications........................................... 751

            Developing Your Own Google-Based Applications............ 752

        Types of Google-Based Applications.................................... 755

        The Bottom Line................................................................. 757

Part XI:    Appendixes

    A Google’s Site Directory............................................................... 761

    B  Google’s Country-Specific Sites................................................... 765

    C  Google’s Advanced Search Operators.......................................... 771

TOC, 0789736756, 8/15/2007

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