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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
- This product currently is not for sale.
- Your Price: $22.39
- List Price: $27.99
- About Watermarked eBooks
- Copyright 2005
- Dimensions: 6x9
- Pages: 256
- Edition: 1st
- ISBN-10: 0-13-149421-X
- ISBN-13: 978-0-13-149421-3
- eBook (Watermarked)
- ISBN-10: 0-13-195207-2
- ISBN-13: 978-0-13-195207-2
Downloadable Sample Chapter
Table of Contents
1. Is Franchising Right for Your Industry?
2. The Advantages of Franchising.
3. The Disadvantages of Franchising.
4. What Business Concepts Can Be Franchised?
5. Policies for Successful Franchising.
6. Franchisee Support and Assistance.
7. Territorial Strategies.
8. Pricing Franchises.
9. Successful Franchise Expansion Strategies.
10. The Legal and Institutional Environment for Franchising.
11. Recruiting, Selecting, and Managing Franchisees.
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