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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits

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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits

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Features

An all-new edition of the breakthrough guide to building winning businesses in the world's poorest communities

  • New case studies, strategies, and tactics from the legendary author who launched the revolution in business "at the bottom of the pyramid."
  • Presents up-to-the-minute answers to executives' crucial questions: Is there a market? Is there profit? Is there innovation? Is this a global opportunity?
  • Contains new interviews with several CEOs who are succeeding in emerging markets.
  • Description

    • Copyright 2010
    • Dimensions: 6" x 9"
    • Pages: 432
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-382913-8
    • ISBN-13: 978-0-13-382913-6

    Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

    Sample Content

    Table of Contents

    Preface     xiii

    Guide to Readers     xx

    Part I   Private Sector and Poverty: Progress During 2004-2009     1

    New Introduction: Private Sector and Poverty: Progress During 2004-2009     3

    Part II  The Original Text of the Book     25

    Chapter 1          The Market at the Bottom of the Pyramid     27

    Chapter 2     Products and Services for the BOP     47

    Chapter 3     BOP: A Global Opportunity     73

    Chapter 4     The Ecosystem for Wealth Creation     89

    Chapter 5     Reducing Corruption: Transaction Governance Capacity     103

    Chapter 6     Development as Social Transformation     125

    Part III CEO Reactions to the Concept and the Book     141

    Microsoft     143

    Bharti Airtel--Empowering the Villages of India     145

    Reuters Market Light and The Fortune at the Bottom of the Pyramid     147

    Royal DSM     151

    ING     153

    GlaxoSmithKline     157

    Unilever     159

    Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid     161

    University of Maastricht     165

    Acumen Fund     169

    Part IV Case Studies and CEO Comments     171

    Jaipur Rugs: Connecting Rural India to Global Markets     175

    Casas Bahia: Retail for the Poor     207

    CEMEX: Homes for the Poor     219

    Hindustan Unilever: Lifebuoy Soap     249

    Hindustan Unilever: Iodized Salt (Annapurna Salt)     261

    Jaipur Foot: Prosthetics for the Poor     275

    Aravind Eye Care: The Most Precious Gift     283

    ICICI: Financial Services for the Poor     299

    ITC e-Choupal: Technology for the Poor     321

    Voxiva: Health Alerts for All     345

    E+Co: Energy for Everyone     357

    Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid     373

    Part V  Video Clips (links)

    Jaipur Rugs

    Casas Bahia

    CEMEX

    Annapurna Salt

    Hindustan Lever Limited

    Jaipur Foot

    Aravind Eye Care

    ICICI Bank

    ITC e-Choupal

    EID Parry

    Voxiva

    E+Co/Tecnosol

    Andhra Pradesh

    Index     385

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