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&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
The Revolution is in Full Swing
PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS
Chapter 1 16
Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 40
Discovering a Disruptive Opportunity:
Explore the Least Obvious
Chapter 3 78
Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: THE SOLUTION AND THE PITCH
Chapter 4 108
Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch:
Underprepare the Obvious, Overprepare the Unusual
Quick Reference Guide 172
PART III: THE DISRUPTIVE LEADER
Chapter 6 184
The Disruptive Leader’s Motivation
A Different Attitude
Chapter 7 200
The Disruptive Leader’s Mindset
A Different Awareness
An Instinct for Change:
Look Where No One Else is Looking
About the Author 242
Beyond the Book 243
The first systematic, start-to-finish process for imagining disruptive innovations, and transforming them into powerfully successful products and services – now updated and even more effective!