Design of Things to Come, The: How Ordinary People Create Extraordinary Products
- By Craig M. Vogel, Jonathan Cagan, Peter Boatwright
- Published Jun 8, 2005 by Pearson Prentice Hall.
- Copyright 2005
- Dimensions: 6x9
- Pages: 272
- Edition: 1st
- ISBN-10: 0-13-186082-8
- ISBN-13: 978-0-13-186082-7
- eBook (Watermarked)
- ISBN-10: 0-13-204527-3
- ISBN-13: 978-0-13-204527-8
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Product Author Bios
Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.
Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization.
Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.
The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.
Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.
© Copyright Pearson Education. All rights reserved.
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
Authors' Web Site -- The Design of Things to Come Web Site
30 of 31 people found the following review helpful
The ROI of "Pragmatic Innovation",
This review is from: The Design of Things to Come: How Ordinary People Create Extraordinary Products (Hardcover)In the Preface, the authors explain that their book "deconstructs innovation into understandable chunks that form a compelling argument of what innovation is, why it is important, and how [their reader] can begin to transform [herself or himself as well as her or his] company to meet the needs of the current marketplace." They focus their attention on those who are "at the heart of the innovation process." Throughout eleven chapters, they answer questions such as these:
1. What are the defining qualities and characteristics of "the new breed of innovator"?
2. Why is innovation `the only approach to differentiation"?
3. What does the process of innovation involve, indeed require?
4. How best to identify relevant and significant trends?
5. Then, how to respond to these trends as especially important opportunities?
6. How can (and should) innovation respond to human needs, interests, and even fantasies?
7. What... Read more
16 of 18 people found the following review helpful
Don't Stop At Success - Ideas For Pragmatic Innovation,
This review is from: The Design of Things to Come: How Ordinary People Create Extraordinary Products (Hardcover)Every company, whether large of small, faces greater competition than ever before. The huge increase in design schools, engineering schools, and business schools around the world promise that competition will become ever more fierce. Cost cutting alone will not get the job done because only one company in each segment can be the low cost producer. It is innovation that allows for many competitors and increased profits. That is why so many books and schools talk about innovation. However, it is very difficult to teach someone to be creative.
Many try to take a riskless and incremental approach to innovation and while that is better than the status quo it leaves one vulnerable to the competitions better efforts. However, the risk in wandering into more ambiguous areas of your business for innovation make management uncomfortable and if done wrong can lead to a swift demise. Hence, it is often avoided by successful companies. We have seen the automotive companies... Read more
6 of 6 people found the following review helpful
In Praise of Multidisciplinary Innovation Teams and Leaders,
This review is from: The Design of Things to Come: How Ordinary People Create Extraordinary Products (Hardcover)If you're wondering what that object is on this book's cover, wonder no more. It's a walking toaster of course! Surely you want one.
That robot is a walking irony for this book's theme: Apply pragmatism to innovation. The alternative is innovation that amuses but doesn't sell.
I first heard the mantra of multidisciplinary teams for new product development in 1976 from Perdue's Mike Pessemier based on his pioneering research. I was surprised to see these authors argue so strenuously for the same thing. It seems like some lessons have to be relearned before they stick.
Of more novel significance are other aspects of this book:
1. The assertion that the next arena for intense competition that makes a difference will be in design rather than quality, production and delivery;
2. Seeing fantasy desires as being worthwhile needs to satisfy for even the most mundane, non-consumer goods;
3. Recognizing that... Read more
› See all 19 customer reviews...
Table of Contents
1. The New Breed of Innovator.
2. Pragmatic Innovation–The New Mandate.
3. The Art and Science of Business.
4. Identifying Today’s Trends for Tomorrow’s Innovations.
5. Design for Desire–The New Product Prescription.
6. The Powers of Stakeholders–People Fueling Innovation.
7. B-to-B Innovation–The New Frontier of Fantasy.
8. Making Decisions for Profit–Success Emerging from Chaos.
9. A Process for Product Innovation.
10. Creating a Blanket of IP to Protect Your Brand from the Elements.
11. To Hire Consultants or Build Internally–That Is the Question.
Epilogue: The Powers of Innovation–The New Economy of Opportunity.
Downloadable Sample Chapter
Sample Chapter - 43 KB -- Chapter 1: The New Breed of Innovator
Download the sample pages (includes Chapter 1 and Index)
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