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Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.
Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:
- Use body language and appearance to establish instant rapport.
- Select words to gain lasting trust and respect.
- Understand how people make decisions so you get a ‘yes’, every time.
- Know how to apply a ‘win-win’ negotiation approach, so you never lose.
The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01
Part 1: Fundamentals
Chapter 1: Use your common sense: the basics of influence
Chapter 2: Appearance matters: how to look influential
Chapter 3: Decisions: how we make them and how we influence them
Chapter 4: Understand the psychology of influence
Part 2: Your message
Chapter 5: The importance of what you say
Chapter 6: The power of how you say it
Part 3: Strategies
Chapter 7: Focus on the question: “what’s in it for me?”
Chapter 8: How to negotiate to share benefits
Chapter 9: How to network to help people help you
Chapter 10: The six top influencing techniques