Sams Teach Yourself HTML 4 in 24 Hours

Sams Teach Yourself HTML 4 in 24 Hours

By Dick Oliver

The Digital Media Revolution

The most important changes in the next few years might not be in HTML itself, but in the audience you can reach with your HTML pages. Many Web site developers hope that Internet-based content will have enough appeal to become the mass-market successor to television and radio. Less optimistic observers note that the global communications network has a long way to go before it can even deliver television-quality video to most users, or reach a majority of the world's populace at all.

I won't pretend to have a magic mirror that lets me see how and when HTML becomes a mass-market phenomenon, but one thing is certain: All communication industries, from television to telephony, are moving rapidly toward exclusively digital technology. As they do so, the lines between communication networks are blurring. New Internet protocols promise to optimize multimedia transmissions at the same time new protocols allow wireless broadcasters to support two-way interactive transmissions. The same small satellite dish can give you both Internet access and high-definition TV.

Add to this the fact that HTML is the only widely supported worldwide standard for combining text with virtually any other form of digital medium. Whatever surprising turns digital communication takes in the future, it's difficult to imagine that HTML won't be sitting in the driver's seat.

More than a million people can already access the Internet without a "real computer"—via TV set-top boxes and from WebTV, Inc., cable TV companies, digital satellite services, and even telephones and pagers. These devices are only the first wave of much more ubiquitous appliances that provide HTML content to people who wouldn't otherwise use computers.

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