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1 p i increase font size of text to fill page font size increased 7/29/2009
1 p iv First Printing: July 2009 Second Printing: August 2009 7/29/2009
1 p xiii Along with being a Social Media specialist, Tee is a columnist and critic for AppleiPhoneApps.com and writes Science Fiction and Fantasy found in print at Dragon Moon Press and in audio at TeeMorris.com. His fantasy-detective novel, The Case of The Singing Sword: A Billibub Baddings Mystery, received an Honorable Mention for ForeWord Magazine’s 2004 Book of the Year award, Finalist for the 2005 Independent Publisher’s Best Science Fiction and Fantasy, and Best Audio Drama: Long Form at the 2008 Parsec Awards.
Along with being a Social Media specialist, Tee is a columnist and critic for AppAdvice.com and writes Science Fiction and Fantasy found in print at Dragon Moon Press and in audio at TeeMorris.com. His fantasy-detective novel, The Case of The Singing Sword: A Billibub Baddings Mystery, received an Honorable Mention for ForeWord Magazine’s 2004 Book of the Year award, Finalist for the 2005 Independent Publisher’s Best Science Fiction and Fantasy, and Best Audio Drama: Long Form at the 2008 Parsec Awards.
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1 p 7 People with clenched fists can not shake hands. (48 characters)
People with clenched fists cannot shake hands. (48 characters)
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1 p 183 delete figure 9.5 and figure 9.5 caption figure and caption deleted 7/29/2009
1 p 220 How do you do that? Ask S.A.R.A.H. (@_S_A_R_A_H_), one of the characters from the SciFi Channel’s popular television shows, EUReKA. The show is set in a small, mid-western town that is actually a think tank of super-geniuses. S.A.R.A.H. (short for Self Actuated Residential Automated Habitat) is one of the show’s more unique characters because she is an artificially intelligent house. As I am a fan of the show, it was brought to my attention that @_S_A_R_A_H_ was, in fact, on Twitter. At this time, spambots had already started to appear on the network (something discussed in the final chapter), but I thought I would make an exception as this was EUReKA and I am a fan. On following the account, I posted the tweet “If you are going to follow any bot, follow @_S_A_R_A_H_. I friggin’ love EUReKA!” It would show the SciFi Channel, I figured, just how adored that unassuming little show is. How do you do that? Ask S.A.R.A.H. (@_S_A_R_A_H_), one of the characters from the SyFy Channel’s popular television shows, EUReKA. The show is set in a small, mid-western town that is actually a think tank of super-geniuses. S.A.R.A.H. (short for Self Actuated Residential Automated Habitat) is one of the show’s more unique characters because she is an artificially intelligent house. As I am a fan of the show, it was brought to my attention that @_S_A_R_A_H_ was, in fact, on Twitter. At this time, spambots had already started to appear on the network (something discussed in the final chapter), but I thought I would make an exception as this was EUReKA and I am a fan. On following the account, I posted the tweet “If you are going to follow any bot, follow @_S_A_R_A_H_. I friggin’ love EUReKA!” It would show the SyFy Channel, I figured, just how adored that unassuming little show is. 7/29/2009
1 p 221 Figure 11.9
The SciFi Channel’s EUReKA continues innovative promotion through Social Media by inviting fans to chat with S.A.R.A.H. on Twitter.
This Twitter initiative proved so successful that the SciFi Channel now has an account for the network. Craig Engler (@Craigatscifi), the senior vice president and general manager of SciFi Digital, has joined the Twtterverse. “I first started using Twitter in January 2009 as a great place to listen to what people were saying about Battlestar Galactica,” Craig says. “Then I started answering questions about the network and throwing out some behind-the-scenes details about working here, along with sending out news tidbits.” The response has been so positive that SciFi is, in Craig’s words, “…going to keep the experiment going and see where it takes us.”
What makes this a bold move from a business perspective is that SciFi now has an open channel between its network and its viewers, opening the floodgates for instant feedback.
Figure 11.9
The SyFy Channel’s EUReKA continues innovative promotion through Social Media by inviting fans to chat with S.A.R.A.H. on Twitter.
This Twitter initiative proved so successful that the SyFy Channel now has an account for the network. Craig Engler (@SyFy), the senior vice president and general manager of SyFy Digital, has joined the Twitterverse. “I first started using Twitter in January 2009 as a great place to listen to what people were saying about Battlestar Galactica,” Craig says. “Then I started answering questions about the network and throwing out some behind-the-scenes details about working here, along with sending out news tidbits.” The response has been so positive that SyFy is, in Craig’s words, “…going to keep the experiment going and see where it takes us.”
What makes this a bold move from a business perspective is that SyFy now has an open channel between its network and its viewers, opening the floodgates for instant feedback.
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1 p 182 rewrap due to deleting figure 9.5
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1 p 184 rewrap due to deleting figure 9.5
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2 p iv Second printing: August 2009 Third Printing: October 2009 10/1/2009
2 p 14 On LinkedIn, it’s less about “Did you see what happened on Lost the other night?” and more about “How do I get a job working at the studio behind Lost?”. On LinkedIn, it’s less about “Did you see what happened on Lost the other night?” and more about “How do I get a job working at the studio behind Lost?” 10/1/2009
2 p 17 Unlike the Facebook status or a blog, though, you have a number starting at 140 and counting down with each character you type. This includes spaces. This limitation makes you pair down your posting (or a tweet) to the bare essentials. Unlike the Facebook status or a blog, though, you have a number starting at 140 and counting down with each character you type. This includes spaces. This limitation makes you pare down your posting (or a tweet) to the bare essentials. 10/1/2009