PrintNumber	ErrorLocation	Error	Correction	DateAdded
2	p 255	Accepting Payments with Google Checkout While PayPal is the most popular online payment service today, many sellers are switching from PayPal to Google Checkout (checkout.google.com). Google Checkout functions in much the same manner as PayPal, offering checkout and payment services for Internet retailers of all shapes and sizes. Your customers get a similar checkout and payment experience to what they’re used to with PayPal, and you end up paying less in transaction fees than you would if using PayPal. Pros and Cons of Google Checkout Like PayPal, Google Checkout lets buyers pay via Visa, MasterCard, American Express, and Discover. Unlike PayPal, Google Checkout doesn’t offer payment via eCheck or electronic bank withdrawal. And, at present, Google Checkout is available only to U.S. and UK merchants; it doesn’t offer PayPal’s international payment options. For sellers, Google Checkout offers the same type of checkout and payment services as PayPal. But Google Checkout offers two big advantages	Accepting Payments with Google Checkout While PayPal is the most popular online payment service today, many sellers are switching from PayPal to Google Checkout (checkout.google.com). Google Checkout functions in much the same manner as PayPal, offering checkout and payment services for Internet retailers of all shapes and sizes. Your customers get a similar checkout and payment experience to what they’re used to with PayPal, but under the Google name. Pros and Cons of Google Checkout Like PayPal, Google Checkout lets buyers pay via Visa, MasterCard, American Express, and Discover. Unlike PayPal, Google Checkout doesn’t offer payment via eCheck or electronic bank withdrawal. And, at present, Google Checkout is available only to U.S. and UK merchants; it doesn’t offer PayPal’s international payment options.	5/27/2009
2	p 256	to sellers: lower transaction fees (2.0% versus PayPal’s 2.9%) and big discounts if you also advertise via Google’s AdWords service. For every $1 a merchant spends on AdWords, that merchant can process $10 in sales through Google checkout at no charge.	For sellers, Google Checkout offers the same type of checkout and payment services as PayPal. And you pay roughly the same fees as as you do with PayPal.	5/27/2009
2	p 256	So if you want to reduce your order processing fees, Google Checkout is the way to go—even more so if you’re an active AdWords advertiser. And while Google Checkout might not have had the same “name” value as PayPal in its early years, it’s now every bit as recognizable to customers. In other words, you won’t lose customers if you offer Google Checkout instead of PayPal. Understanding Google Checkout Fees How much does it cost you, as a merchant, to use Google Checkout? The fee structure is simple—no complex tables necessary. You pay 2% of the total sale price (that’s the price of the item plus shipping, handling, and sales tax) plus $0.20 per transaction. For small and medium-sized merchants, that’s significantly lower than PayPal’s fee of 2.9% + $0.30 per transaction. These charges, of course, are deducted from your funds due in your Google Checkout account. How big a savings can you realize by switching from PayPal to Google Checkout? It depends on your volume of business, of course, but let’s work through an example. Let’s say you sell $20 custom tee shirts with a $5 shipping/handling charge per order. If you sell, on average, 100 shirts a month, that’s $2,500 in transaction volume. If you use PayPal for these transactions, you’ll pay $102.50 in transaction fees (2.9% of the total plus $0.30 per transaction). If you switch to Google Checkout, you’ll pay just $70 in transaction fees (2% of the total plus $0.20 per transaction), for a savings of over 30%. Obviously, if your sales volume is higher, your savings will be greater.	So if you want a name-brand alternative to PayPal, Google Checkout is the way to go. And while Google Checkout might not have had the same “name” value as PayPal in its early years, it’s now every bit as recognizable to customers. In other words, you won’t lose customers if you offer Google Checkout instead of PayPal. Understanding Google Checkout Fees How much does it cost you, as a merchant, to use Google Checkout? It’s roughly the same fee structure as with PayPal. If you do less than $3,000 in sales a month, you pay 2.9% of the transaction amount, plus a $0.30 per transaction fee. The percentage charged goes down as your monthly volume goes up, of course: Do between $3,000 and $9,999, and you pay 2.5%; do between $10,000 and $99,999 and you pay 2.2%; do more than $100,000 a month and you pay just 1.9%. The flat $0.30 transaction fee is the same, no matter what your volume.	5/27/2009
2	p 258	Table 19.3  Google Checkout’s Online Payment Services Shopping Cart Google Buy Now Buttons Integration Checkout API Designed for… Individuals and small Medium-sized and Large businesses businesses large businesses Where customers Google Checkout Third-party checkout Your website check out (on the Google site) service Technical skills needed Basic HTML None HTML and API programming Setup fee Free Free Free Monthly fee Free Free Free Per-transaction fees 2% + $0.20 2% + $0.20 2% + $0.20	Table 19.3  Google Checkout’s Online Payment Services Shopping Cart Google Buy Now Buttons Integration Checkout API Designed for… Individuals and small Medium-sized and Large businesses businesses large businesses Where customers Google Checkout Third-party checkout Your website check out (on the Google site) service Technical skills needed Basic HTML None HTML and API programming Setup fee Free Free Free Monthly fee Free Free Free	5/27/2009
2	p 260-261	Delete the following: Integrating Google Checkout with Google AdWords Here’s something that makes Google Checkout especially attractive—and, for some sellers, free. If you advertise with Google AdWords, you get a discount on your Google Checkout fees. For every $1 you spend on the AdWords program, you can process $10 in Google Checkout sales for free. For example, if you spent $100 on AdWords in the previous month, you can process $1,000 in sales through Google Checkout at no cost. Obviously, this is an incentive for you to use AdWords to advertise your website, but it’s a useful incentive—one that can save you big money over time. And once you sign up for Google Checkout, a shopping cart icon will appear next to all your AdWords text ads. This provides a fast track for customers to click your ad and purchase your item, using the Google Checkout system. note Learn more about AdWords in Chapter 20, “Promoting Your E-Commerce Website.”	done	5/27/2009
2	p 264	For example, Merchant Accounts Express (as of January 2009) charges 2.27% on each Internet transaction plus a $0.24 flat transaction fee and a $0.05 address verification fee; Network Solutions charges 2.16% on each Internet transaction plus a $0.30 authorization fee. While both these providers charge less than you pay for PayPal transactions, their fees are more than you pay for Google Checkout. And these processors are right in the middle of the pack, as far as fees go; ProPay, as another example, charges anywhere from 2.69% to 3.5% per transaction (plus $0.35 to $0.70 in flat transaction fees), depending on the plan you sign up for. At the high end, that’s considerably more expensive than any of the major online payment services.	For example, Merchant Accounts Express (as of January 2009) charges 2.27% on each Internet transaction plus a $0.24 flat transaction fee and a $0.05 address verification fee; Network Solutions charges 2.16% on each Internet transaction plus a $0.30 authorization fee. And these processors are right in the middle of the pack, as far as fees go; ProPay, as another example, charges anywhere from 2.69% to 3.5% per transaction (plus $0.35 to $0.70 in flat transaction fees), depending on the plan you sign up for. At the high end, that’s considerably more expensive than any of the major online payment services.	5/27/2009
2	p 294	For this comparison, let’s assume that you’re selling fixed-priced items on the main eBay marketplace, and you do not have the monthly costs associated with running an eBay Store. Let’s also assume that the comparative online store is based at a typical e-commerce hosting company with associated typical costs—$30-per-month subscription plus a 1.5% commission rate. We’ll also assume that you budget 5% of your sales for marketing, use Google Checkout for online payments, and didn’t have to pay a setup fee to the hosting service. Most importantly (although perhaps less likely), we’ll assume that you can maintain the same volume of business in your new online store as you were experiencing on eBay.	For this comparison, let’s assume that you’re selling fixed-priced items on the main eBay marketplace, and you do not have the monthly costs associated with running an eBay Store. Let’s also assume that the comparative online store is based at a typical e-commerce hosting company with associated typical costs—$30-per-month subscription plus a 1.5% commission rate. We’ll also assume that you budget 5% of your sales for marketing, use PayPal or Google Checkout for online payments, and didn’t have to pay a setup fee to the hosting service. Most importantly (although perhaps less likely), we’ll assume that you can maintain the same volume of business in your new online store as you were experiencing on eBay.	5/27/2009
2	p 294	Table 21.1  eBay vs. E-Commerce Website: Three Scenarios Sales Online Revenue Listing Transaction Payment Monthly Marketing Gross (per Month) Fees Fees Fees Fees Costs Profit Model A (eBay) $2,000 $35 $240 $88 $0 $0 $1,637 Model A (e-commerce $2,000 $0 $30 $60 $30 $100 $1,780 website) Model B (eBay) $8,000 $30 $1,200 $260 $0 $0 $6,510 Model B $8,000 $0 $120 $200 $30 $400 $7,250 (e-commerce website) Model C (eBay) $18,000 $105 $1,335 $486 $0 $0 $16,074 Model C $18,000 $0 $270 $420 $30 $900 $16,380 (e-commerce website)	Table 21.1  eBay vs. E-Commerce Website: Three Scenarios Sales Online Revenue Listing Transaction Payment Monthly Marketing Gross (per Month) Fees Fees Fees Fees Costs Profit Model A (eBay) $2,000 $35 $240 $88 $0 $0 $1,637 Model A (e-commerce $2,000 $0 $30 $88 $30 $100 $1,780 website) Model B (eBay) $8,000 $30 $1,200 $260 $0 $0 $6,510 Model B $8,000 $0 $120 $260 $30 $400 $7,190 (e-commerce website) Model C (eBay) $18,000 $105 $1,335 $486 $0 $0 $16,074 Model C $18,000 $0 $270 $486 $30 $900 $16,314 (e-commerce website)	5/27/2009