PrintNumber	ErrorLocation	Error	Correction	DateAdded
2	piv	Second Printing: March 2012	TBD	2/27/2012
2	px	We are also grateful for the administrative team at www.artbeatofamerica.com and the Life Lessons Radio network led by Carla Tocquigny, for their countless hours devoted to interviewing and logging stories.	We are also grateful for the administrative team at www.artbeatofamerica.com, The Transformed Traveler, and the Life Lessons Radio network led by Carla Tocquigny, for their countless hours devoted to interviewing and logging stories.	5/16/2012
2	pxi	We also extend our special thanks to Marcie Butcher, for keeping all the pieces together, Heidi Ippolito for her hard work in transcribing all the interviews, and Jonathan Clements of Wheelhouse Lit for his insightful guidance.	We also extend our special thanks to Marcie Butcher, for keeping all the pieces together, Heidi Ippolito for her hard work in transcribing all the interviews, Julie Tazzia for her unique contribution, Troy Johnson, and Jonathan Clements of Wheelhouse Lit for his insightful guidance.	5/16/2012
2	pxii	Rick Tocquigny is a nationally known author, radio/podcast talk show host, and CEO of Artbeat of America, publisher of the Life Lessons book series, The Transformed Traveler, and Gracefully Yours greeting cards.	Rick Tocquigny is a nationally known author, speaker, radio-podcast talk show host, T.V. co-host of The Transformed Traveler, and CEO of Artbeat of America, publisher of the Life Lessons book series, The Transformed Traveler, and Gracefully Yours greeting cards.	5/16/2012
2	pxii	Learn more at www.artbeatofamerica.com or email lifelessonsradio@gmail.com.	Learn more at www.artbeatofamerica.com, www.pgalumnispeakers.com, or email lifelessonsradio@gmail.com.	5/16/2012
2	pxiii	The P&G Alumni Network includes more than 18,000 of these talented individuals around the world.	The P&G Alumni Network includes more than 25,000 of these talented individuals around the world.	5/16/2012
2	p9	If you can communicate with people in a way that connects them with a brand both functional and emotionally… that’s the most powerful advertising and marketing.	If you can communicate with people in a way that connects them with a brand both functionally and emotionally… that’s the most powerful advertising and marketing.	5/16/2012
2	p30	Let me share an example of what I think is one of the most remarkable instances of institution gaining, losing, and then regaining leadership.	Let me share an example of what I think is one of the most remarkable instances of an institution gaining, losing, and then regaining leadership.	5/16/2012
2	p32	They were perhaps seen as brash upstarts in the eyes of rivals of their day, but they ended up forcing the established leaders to either adapt or give us their leadership.	They were perhaps seen as brash upstarts in the eyes of rivals of their day, but they ended up forcing the established leaders to either adapt or give up their leadership.	5/16/2012
2	p41	We have done this particularly when we are designed our female collections, and it’s been no surprise that the outcome is a much stronger and very successful product offer.”	We have done this when we design our female collections, and it’s been no surprise that the outcome is a much stronger and very successful product offer.”	5/16/2012
2	p47	For Wolfgang Berndt, living a culture of trusts has made all the difference.	For Wolfgang Berndt, living a culture of trust has made all the difference.	5/16/2012
2	p63	Both markets “have a lot of emotional content,” says the Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages Americas.	Both markets “have a lot of emotional content,” says the former Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages Americas.	5/16/2012
2	p63	She was appointed Crisco Oil Brand Manager of Duncan Hines Specialty Mixes before taking on responsibility for all baking mix products.	She was appointed Brand Manager of Duncan Hines Specialty Mixes before taking on responsibility for all baking mix products.	5/16/2012
2	p66	Beraud carries that conviction into her current role with PepsiCo, overseeing all its beverages.	Beraud carried that conviction into her current role with PepsiCo, overseeing all its beverages.	8/21/2013
2	p69	Starting with the eighth-floor executives personally interacting with the Brand teams through the famous one-page memos, the ecosystem was built on trust, checks and balances, and innovation.	Starting with the eleventh-floor executives personally interacting with the Brand teams through the famous one-page memos, the ecosystem was built on trust, checks and balances, and innovation.	8/22/2013
2	p116	“They instilled the need to be thorough but not to be afraid of taking risks,” he says.	“They instilled the need to be thorough, but not to be afraid of taking risks,” he says.	8/22/2013
2	p121	...basic core values and principles from literally the first day you walk in the door, and they don’t let you forget that you have to make all your decisions on the basis of very strong values and principles.”	...basic core values and principles from literally the first day you walk in the door, and they don’t let you forget that you have to make all your decisions on the basis of very strong values and principles.	8/22/2013
2	p150	You focused on one.”	You focused on one.	8/22/2013
2	p151	...at marketing that worked in the marketplace”—he said, “we boiled down the success formula to substantive and provocative message while giving consumers permission to believe.	...at marketing that worked in the marketplace”—he said, “we boiled down the success formula to a substantive and provocative message while giving consumers permission to believe.	8/22/2013
2	p151	...what [you can] do to make it better.”	...what [you can] do to make it better.	8/22/2013
2	p152	Remember, our core values include having fun.”	Remember, our core values include having fun.	8/22/2013
2	p152	At end of our Olympics, we asked participants how they can apply the lessons learned from the competition.	At the end of our Olympics, we asked participants how they can apply the lessons learned from the competition.	8/22/2013
2	p153	Pepper notes how principles get tested, though—such as the challenge Yale faced in recent times when wrestling with a 25% drop in...	Pepper notes how principles get tested—such as the challenge Yale faced in recent times when wrestling with a 25% drop in...	8/22/2013
2	p155	Pepper remembers then-Vice President of General Advertising, Ed Lotspeich, who Pepper came to know in his very first week at P&G in 1963, saying that “the consumer runs our business.’	Pepper remembers then-Vice President of General Advertising, Ed Lotspeich, whom Pepper came to know in his very first week at P&G in 1963, saying that “the consumer runs our business.’	8/22/2013
2	p156	Among the qualities they need: “Bold vision, great strategic sense, focus of execution focus, team-building, and the ability to help people grow and the impulse and capacity to drive continued learning and innovation.”	Among the qualities that they need are: “Bold vision, great strategic sense, focus of execution focus, team-building, and the ability to help people grow and the impulse and capacity to drive continued learning and innovation.”	8/22/2013
2	p166	Wehling identified and championed young woman and minority candidates while also encouraging change in the culture of P&G for “all the right reasons, not filling quotas.	Wehling identified and championed young women and minority candidates while also encouraging change in the culture of P&G for “all the right reasons, not filling quotas.	8/22/2013
2	p175	And replacing you with a less-prepared individual is a pretty poor choice too.	And replacing you with a less-prepared individual is a pretty poor choice, too.	8/22/2013
2	p176	That’s what I am most grateful to P&G—values and principles.	That’s what I am most grateful to P&G [for]—values and principles.	8/22/2013
2	p196	They told us things we already knew, yet the research articulated the company’s essence more clearly than we could see, even though it was there right in front of us all along.”	They told us things we already knew, yet the research articulated the company’s essence more clearly than we could see, even though it was there right in front of us all along.	8/22/2013
2	p209	...could auction for this event.	...could auction [it] for this event.	8/22/2013
2	p210	Following time as a Brand Assistant, he was sent to New Jersey to get some sales experience.	Following his time as a Brand Assistant, he was sent to New Jersey to get some sales experience.	8/22/2013
2	p216	It’s been extraordinary to see difference that can be made by just understanding them and assisting them not just to survive, but to actually prevail and be in leadership roles.	It’s been extraordinary to see the difference that can be made by just understanding them and assisting them not just to survive, but to actually prevail and be in leadership roles.	8/22/2013
2	p217	The first female study body president at her high school, she was “always was able to work with people or be with people where they didn’t care if I were a male, a female, or kumquat, as long as I could do the work. I just found that I got tremendous support in leadership roles from men and from women and so I was obviously an advocate for other women having that opportunity too,” Black says.	The first female study body president at her high school, she “always was able to work with people or be with people where they didn’t care if I were a male, a female, or kumquat, as long as I could do the work. I just found that I got tremendous support in leadership roles from men and from women and so I was obviously an advocate for other women having that opportunity, too,” Black says.	8/22/2013
2	p217	There’s no greater way to grow and to feel deep satisfaction then to give back to the world.”	There’s no greater way to grow and to feel deep satisfaction than to give back to the world.”	8/22/2013
2	p223	At P&G we improve consumers’ lives; that’s one our slogans, right?	At P&G we improve consumers’ lives; that’s one [of] our slogans, right?	8/22/2013