PrintNumber	ErrorLocation	Error	Correction	DateAdded
2	p ii	update copyright page	done	9/11/2008
2	p ix	Vijay Mahajan is former dean of the Indian School of Business and the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is the author or editor of nine books, including his recent book on emerging markets, The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, which received the 2007 Book of Year Award (Berry-AMA) from the American Marketing Association.	Vijay Mahajan is former dean of the Indian School of Business and the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is the author or editor of ten books, including his recent book on emerging markets, The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, which received the 2007 Book of Year Award (Berry-AMA) from the American Marketing Association.	9/11/2008
2	p 9	Bidco built over 51 percent market share in Kenya, and the company exports oil, detergents, and other products to more than a dozen African countries, including Tanzania, Uganda, Rwanda, Burundi, Ethiopia, Sudan, Eritrea, Zambia, Malawi, Madagascar, Democratic Republic of Congo, Zanzibar, and Somalia. Not all the valuable oil in Africa comes out of the ground.	Bidco built over 51 percent market share in Kenya, and the company exports oil, detergents, and other products to more than a dozen African countries, including Tanzania, Uganda, Rwanda, Burundi, Ethiopia, Sudan, Eritrea, Zambia, Malawi, Madagascar, Democratic Republic of Congo, and Somalia. Not all the valuable oil in Africa comes out of the ground.	9/11/2008
2	p 10	An Irish Beer Finds Its Future in Africa Is Guinness an Irish or African brand? In the last six months 2006, global sales of Diageo’s Irish stout Guinness were down about 4 percent. They were even falling in Ireland, due to changes in consumption patterns as customers spent less time in pubs. But sales outside of Ireland were growing by 4 percent to 5 percent—especially in Africa. Chief executive Paul Walsh said in July 2007 that the company would expand sales in Africa to counter declines in its domestic market.10 It is clear its future may not lie in the Irish pub but in the small bars in Lagos.	An Irish Beer Finds Its Future in Africa Is Guinness an Irish or African brand? In the last six months of 2006, global sales of Diageo’s Irish stout Guinness were down about 4 percent. They were even falling in Ireland, due to changes in consumption patterns as customers spent less time in pubs. But sales outside of Ireland were growing by 4 percent to 5 percent—especially in Africa. Chief executive Paul Walsh said in July 2007 that the company would expand sales in Africa to counter declines in its domestic market.10 It is clear its future may not lie in the Irish pub but in the small bars in Lagos.	9/11/2008
2	p 22	After serving as an executive with British Telecom, where he helped establish Britain’s first mobile network, in 1989 Mo Ibrahim founded MSI (Mobile Systems International), a world leader in radio planning, software, and consultancy. After the company was sold in 2000, he launched Celtel International, which became one of Africa’s leading telecom companies.	After serving as an executive with British Telecom, where he helped establish Britain’s first mobile network, in 1989 Mo Ibrahim founded MSI (Mobile Systems International), a world leader in radio planning, software, and consultancy. In 1998, he launched Celtel International, which became one of Africa’s leading telecom companies.	9/11/2008
2	p 52	Religion has a direct impact on business. Easter on its own accounts for one 1 percent of annual sales by SABMiller in South Africa.	Religion has a direct impact on business. Easter on its own accounts for 1 percent of annual sales by SABMiller in South Africa.	9/11/2008
2	p 101	As managing director of the trading company Chellarams Group Plc, one his biggest sources of stress was human resources.	As managing director of the trading company Chellarams Group Plc, one of his biggest sources of stress was human resources.	9/11/2008
2	p 111	Each toilet serves about 100 people per day, who pay 20 naira (about 8 cents) each, thus earning about $15 per day.	Each toilet serves about 100 people per day, who pay 20 naira (about 15 cents) each, thus earning about $15 per day.	9/11/2008
2	p 132	The music in Africa is extraordinarily diverse, from U.S. country music to hip-hop and rap, to the Middle Eastern performers who are popular in North Africa. A small country such as Senegal has produced singer Youssou N’Dour, who played the African-British abolitionist Olaudah Equiano in the movie Amazing Grace about the end of slavery in the Britain empire.	The music in Africa is extraordinarily diverse, from U.S. country music to hip-hop and rap, to the Middle Eastern performers who are popular in North Africa. A small country such as Senegal has produced singer Youssou N’Dour, who played the African-British abolitionist Olaudah Equiano in the movie Amazing Grace about the end of slavery in the British empire.	9/11/2008
2	p 4 (color insert)	Exhibit 7 A woman holds a packet of laundry detergent in a small village in Kenya.	Exhibit 7 A woman holds a packet of laundry detergent in a small village in East Africa.	9/11/2008
2	p 157	Print and online media is also expanding, with the growth of magazines such as African Business and websites such as Bizcommunity. com (see sidebar). The strengthening of the broadband infrastructure across Africa is creating a platform for improved communications. Forward-looking companies are building businesses on this platform.	Print and online media is also expanding, with the growth of magazines such as African Business, Jeune Afrique, and websites such as Bizcommunity. com (see sidebar). The strengthening of the broadband infrastructure across Africa is creating a platform for improved communications. Forward-looking companies are building businesses on this platform.	9/11/2008
2	p 54	In addition to consumer products, Moselm consumers in African markets also create opportunities for other products and services, such as Islamic banking.	In addition to consumer products, Muslim consumers in African markets also create opportunities for other products and services, such as Islamic banking.	11/7/2008