Pearson's announcement of support for the Nook eReader is very strategic.
I got my Kindle today. It is reliable and fast. A nice Android tablet, I marvel at the quality versus the cost.
What about the Nook? Nice unit, but the Amazon offering just seemed so promising. But what about the Nook? Is it time for a second look at the Nook?
I went to my local Wal-Mart to check on accessories. Wal-Mart dropped support for the Kindle and accessories. Some have suggested that Wal-Mart is leery of Amazon's increasing sales. Meanwhile, you can buy both the Nook and dozens of Nook accessories at Wal-Mart.
Look at the top companies in the list of the Fortune 500. Wal-Mart is in the top ten, a retail standout among the oil companies. Promoting the Nook is a big boost to that platform.
Additionally, Pearson recently announced greater integration with Barnes & Noble and with the Nook platform. Pearson is the parent company for premier textbook publishers. This support will help establish the Nook as a preferred eReader in the educational system.
In short, the tablet platform wars are only heating up; and as a result, we are getting better tablets at lower prices. It's a true horse race now. I suppose in response, I need to buy a Nook, right? When I do, I'm still purchasing two top tablets for less than a medium quality laptop. And that is a true concern to those vendors, I'm sure!
Let me know what you think below.
P.S. When I taught at the local university, I was happy to use Pearson textbooks because they were well written and nicely illustrated. Pearson is the parent company for this website. I am not paid to blog on this site, so writing about Pearson's great textbooks is not done for any reward or because I must. I just think those Deitel books are excellent teaching tools.
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