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Samantha Starmer is Vice President of Customer Experience for Razorfish’s national Commerce and Content practice, where she works on strategy and best practices for creating seamless experiences across all touchpoints of the customer shopping journey. Prior to Razorfish, Samantha was Director of Customer Experience at REI. She has over 15 years of experience with companies such as Microsoft and Amazon. She is fortunate to have been invited to speak and teach globally on customer experience and designing for this omnichannel, convergent world.