Jason I. Miletsky is CEO and Creative Director for PFS Marketwyse, a New Jersey-based marketing, communication and production agency that specializes in brand building and development. He is the author of five books, including his most recent college textbook, Planning, Developing, and Marketing Successful Web Sites (published by Thomson Learning). He is also an Associate Editor of Digital Output Magazine. Miletsky regularly tours the country on seminar tours, making presentations on topics ranging from marketing and advertising to brand building in the cyber economy. He has spoken at NAB, SRI, and IIR; and at a number of universities and corporations.