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Simon Mueller is the General Manager of The Bruce Henderson Institute in New York, The Boston Consulting Group's (BCG) corporate strategy think-tank. The book is built on a broad body of evidence. It is the result of half a decade of research, and numerous interviews with academics at Harvard Business School, Harvard Law School, Harvard Kennedy School and MIT. Well connected series of advisers – including people like Steven Pinker Cass Sunstein, bestselling author of “Nudge”.
Julia Dhar is a Principal in the Boston office of the Boston Consulting Group, leading BeSmart, BCG's Behavioural Economics and Behavioural Insights initiative. Julia has advised and implemented major behaviour change efforts across a range of government services and topics, including economic development and planning, finance, labour, education and social welfare. She has worked with clients to embed the science of behaviour change in sectors as diverse as Airlines, Travel and Tourism, Energy, IT and Telecommunications.