Mark Choate's experience includes eight years of Internet development and content management at The News and Observer Publishing Company. Under his leadership, they were one of the first newspapers in the country to publish classified ads on the Web. Most recently, he joined Quoin, Inc., content management and online publishing practice. They develop content management solutions for media and other organizations with Cocoon and Lenya. Mark's particular area of expertise is with cross-media publishing tools (print and online), as well as Semantic Web technologies (RDF and metadata). For two years, he has used REALbasic to develop cross-platform tools for use in content management systems.