Ike Ellis is a data and cloud architect for Solliance. He loves data in all its forms and shapes, whether relational, NoSQL, MPP, JSON, or just sitting in a CSV. Ike consults on SQL Server performance tuning, SQL Server architecture, data warehouse design, and business intelligence projects. Ike is well-known in the industry and speaks at SQL PASS, TechEd, SQL in the City, and other conferences around the world. Ike has been a Microsoft SQL Server MVP for four consecutive years and is a member of Microsoft Azure Insiders. He has MCDBA, MCSE, MCSD, and MCT certifications. Find out more about Ike at linkedin.com/in/ikeellis and at ikeellis.com.