Alicia Caine is a Fort Worth–based founder of Profit First Photography, offering full-time business coaching and strategies for non-traditional photographers. As a photographer, she built a six-figure photography business in her first year. Due to high demand for understanding her secret to profitability, in 2009 she launched Served Up Fresh, where she began sharing her personal profit strategies with other photographers who needed compassionate, personal mentoring and solid strategies. Served Up Fresh offered over 9,400 photographers around the world private business coaching and home study programs. In the fall of 2013, she rebranded her business Profit First Photography to better serve an audience that was serious about earning six-figure incomes with their business.