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CESAR A. BREA (Dover, MA) is founder and managing partner of Force Five Partners, LLC, a marketing analytics consulting firm that helps clients with complex multi-channel, increasingly-digital sales and marketing operations build their marketing analytics capabilities. Brea and Force Five have served clients including T. Rowe Price, Kohl's, Sallie Mae, Condé Nast, IDG / Network World, Harvard University, FAO Schwarz, Boehringer Ingelheim Pharmaceuticals, and the Minnesota State Colleges and Universities, among others. He previously led the digital media and marketing practice at Monitor Group (the international strategy consulting firm founded by HBS professor Michael Porter); led sales and marketing for Razorfish (the world's largest digital advertising agency); helped to build and sell two Internet software firms (ArsDigita, where he was VP of Marketing and Business Development, and Contact Networks, where he was CEO); and led consulting engagements with high-tech clients for Bain and Company. He graduated with honors from Harvard, and earned an MBA with honors from Dartmouth's Tuck School.