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Mark Moon

DR. MARK A. MOON (Knoxville, TN) is Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at University of Tennessee, Knoxville. He teaches at undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in several executive programs. Moon co-authored Sales Forecasting Management; has published in journals including The Journal of the Academy of Marketing Science, International Journal of Forecasting, Supply Chain Management Review, and Foresight; and has consultedfor firms ranging from AlliedSignal to Whirlpool. He held sales and marketing positions with IBM and Xerox.