Bill Hunt is the CEO and Founder of Global Strategies International (GSI) and one of the pioneers of search engine marketing, getting his start in 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. In his first book, Search Engine Marketing, Inc., Bill shares the tips and techniques he's learned working with numerous large search engine marketing (SEM) projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.
GSI specializes in helping Fortune 500 companies develop, implement, and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search engine marketing programs "from the inside out."
Visit the author's web site: http://www.semincbook.com.
Mike Moran and Bill Hunt are interviewed by fellow search expert Heather Lloyd-Martin (author of Successful Search Engine Copywriting) on key topics surrounding search engine marketing. In Part 3, they are joined by noted author David Meerman Scott (author of The New Rules of Marketing & PR).
Podcast: Part 1 Search Marketing Basics
Podcast: Part 2 Developments in Search Marketing since the First Edition
Podcast: Part 3 Social Media and Search
Podcast: Part 4 Optimizing Web Site Search
|1.||Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2nd Edition|
|2.||Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2nd Edition|