Sally Falkow

Sally Falkow has been active in Digital PR for twelve years and social media for seven years. One of the first PR bloggers, her ProactiveReport.com remains a powerful resource for PR and marketing professionals who want to learn more about social media and digital PR. Falkow blogs for EConsultancy.com, a top ten AdAge150 blog, and has 6,000+ followers on Twitter. She is a Senior Fellow with the Society for New Communication Research, a think tank on new media based in Palo Alto, and was named 2009 PR Trainer of the Year for her social media classes. An adjunct professor at USC's Annenberg School for Communication and Journalism, she teaches social media strategy, content, and tools.