Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His recent series of “whiteboard” books includes The Designful Company, about the role of design in corporate innovation; Zag, named one of the “top hundred business books of all time” for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand-building.
In the 1990s Neumeier was editor and publisher of Critique magazine, the first journal about design thinking. He has also worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife spend their time in California and southwest France.