Christina has been bringing products to market on the web for 12 years now, in a variety of roles from design to entrepreneur to product manager. Her specialty is taking a product from Concept to Reality. At Linkedin, she leads the team that took LinkedIn Events from idea to launch. Before that, she founded Cucina Media, and created a (perhaps too) innovative CMS and founded Boxes and Arrows, an independent publication on design. At Yahoo she led the design teams who reinvented Yahoo Search, Shopping and Local. In her spare time she gives talks on human behavior in digital spaces, and wrote Information Architecture: Blueprints for the Web.