- How To Choose Between Twitter and Facebook: Strengths and Weaknesses
- Jan 31, 2012
- Brian Carter points out the pluses and minuses of the two most popular choices for social media marketing, Facebook and Twitter.
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- Google+ Pages for Business and Brands: Six Steps for Success
- Jan 30, 2012
- Patrice-Anne Rutledge offers six tips for making the most of your Google+ page.
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- YouTube's New Channels for Business
- Jan 30, 2012
- Michael Miller shows you how to customize the YouTube new channel pages and work around the limitations YouTube has introduced.
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- Seven Tips for Getting the Most from Your Google+ Profile
- Dec 30, 2011
- Patrice-Anne Rutledge offers seven tips for making the most of your Google+ profile as a business tool.
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- Dos and Don'ts of Using Cross-Platform Promotion (CPP) in Social Media
- Dec 29, 2011
- Sarah-Jayne Gratton explains which cross-platform promotion techniques you must try and what ideas to avoid when marketing your business on social media.
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- The Internet Wars: Facebook, Google, Microsoft, and Apple
- Dec 27, 2011
- Facebook and Microsoft are teaming up to take on Google. What are their stated intentions, and how likely are they to cut deeper into the Master of Internet Search? Facebook marketing expert Brian Carter fills us in.
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- Roundup of iPhone and iPad Apps for Online Social Networking
- Dec 21, 2011
- Jason R. Rich introduces you to just some of the apps that you can use to actively participate on the various online social networking services, including Twitter, Facebook, Google+, and LinkedIn using your iPhone or iPad.
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- The Importance of the New Googlebot
- Dec 19, 2011
- We have always advised search marketers to limit the use of JavaScript. Why? If content or other assets are hidden within JavaScript or other kinds of scripts, the crawler couldn’t unlock their hidden secrets. Google recently announced that its crawler can “see” inside JavaScript and AJAX code. How does search marketing change in the wake of this announcement? Web specialist and self-proclaimed IBMer James Mathewson (author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content) has some ideas.
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- Three Cool Facebook Ad Approaches You’ve Never Thought Of
- Dec 13, 2011
- Marketing expert Brian Carter shows you how to build brand awareness, get media coverage, and make your Facebook ads significantly more affordable.
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- Controlling Your Posts with Facebook’s New Friends Lists
- Dec 12, 2011
- Michael Miller shows you how to create and manage your own friends lists in Facebook — and get the most from them.
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- Personalizing Facebook’s New Profile Page and Timeline
- Dec 9, 2011
- Michael Miller shows you what Facebook's new Profile page looks like, and describes how you can personalize it.
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- Skype for iPad: A Viable Alternative to FaceTime
- Dec 9, 2011
- The Skype for iPad app offers videoconferencing with all other Skype users, including PC users. Jason R. Rich explains how iPad users can save time and money by using Skype.
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- Managing Facebook’s New News Feed and Ticker
- Dec 8, 2011
- Michael Miller takes you on a tour of Facebook's new News Feed and Ticker, discusses what’s changed, and shows you how to personalize what you see.
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- Facebook Privacy: Three Ways to Safeguard Your Facebook Profile and Posts
- Dec 5, 2011
- Patrice-Anne Rutledge offers three easy ways to manage your privacy on Facebook, ensuring that only the people you want to view your Facebook content can do so.
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- No Bullshit Social Media Tip: Determining Your Social Media Goals (video)
- Dec 5, 2011
- Jason Falls, author of, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, presents a tip on how to determine your social media goals.
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- No Bullshit Social Media Tip: What Are Your Customers Saying About You? (video)
- Dec 5, 2011
- Erik Deckers provides a tip on what your customers are saying about you, from his latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
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- No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (video)
- Dec 5, 2011
- Erik Deckers and Jason Falls provide insights from their latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
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- Google+ For Business (video)
- Dec 2, 2011
- Chris Brogan provides an overview of his latest book, Google+ for Business: How Google's Social Network Changes Everything.
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- Google+ for Business: Tips for Building Your Profile (video)
- Dec 2, 2011
- Chris Brogan provides three valuable tips on building your profile in Google+, from his latest book, Google+ for Business: How Google's Social Network Changes Everything.
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- Using the Google+ Bar
- Dec 1, 2011
- In this lesson, you learn how to use the Google+ bar to access popular Google+ features.
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