- Strategies for Entering and Developing International Markets
- Oct 17, 2003
- Even more than in start-up situations, evolutionary thinking is vital when entering and developing international markets. David Arnold examines modes of market entry, marketing entry strategies, and how international marketing strategy should evolve over time.
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- Surviving the War for Talent in Asia: Asian Economic Growth
- Sep 3, 2009
- Asia is transforming! What drives this momentum? Why is the transformation so evident now? In this chapter, Christina SS Ooi examines how all this started and what sustains it.
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- The “China Price" and Weapons of Mass Production
- Aug 17, 2007
- Learn the nine key drivers of the China Price.
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- The Buy-and-Hold Connection: Investing Fundamentals Courtesy of the American Homeowner
- Jul 20, 2007
- If you can buy a home, you can invest in the stock market.
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- The Dawn of the Chinese Century
- Apr 22, 2005
- This chapter explains the impact that China's rise will have on the global economy. As China rises, it will fundamentally restructure the global economy in ways that will need to be anticipated, and this book will help you do just that.
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- The Econosphere: We Are All Born with a Loaf of Bread
- Oct 27, 2009
- Craig Thomas explains what the econosphere is -- our social environment where we work, live, raise our families, and govern ourselves -- and how it works.
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- The Fortune at the Bottom of the Pyramid: Innovate with Hybrids
- Sep 24, 2009
- In this excerpt from his book, C.K. Prahalad explains that The BOP market can and must be addressed by the most advanced technologies creatively combined with existing (and evolving) infrastructure.
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- The Fortune at the Bottom of the Pyramid: Innovate with Hybrids
- Sep 23, 2009
- In this excerpt from his book, C.K. Prahalad explains that The BOP market can and must be addressed by the most advanced technologies creatively combined with existing (and evolving) infrastructure.
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- The Global Economic System: Motivation for Understanding Liquidity Risk
- Jun 13, 2011
- How did some of the smartest investors, who had generated outsized returns for a long time with their skills, get caught flat-footed by the largest financial crisis the world had seen in several decades? The authors of The Global Economic System explain.
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- The Globalization Gap and the Revolt of the Rich
- Jul 22, 2005
- The gaps between rich and poor have become so extreme in the twenty-first century and the aggressive competitive policies of the wealthy so transparent that the legitimacy of the post–World War II rules of the global economy has been undermined. Robert Isaak explains why a global catastrophe may be in the making if the rich do not change their behavior and create opportunities for the poor to become more self-sufficient.
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- The Great Leveraging: Economic Growth and Investing Strategies for the Future
- Sep 2, 2010
- Since 1980, three of the four major economic sectors have dramatically increased their debt levels. Chip Dickson and Oded Shenkar discuss the rise in debt and how the situation has gotten to its current extreme levels.
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- The Importance of Green IT
- Apr 17, 2009
- John Lamb explains the basic environmental impact of IT and lays the foundation for solutions to those problems.
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- The Importance of Service Level Agreements in Outsourcing Contracts
- Sep 16, 2005
- Outsourcing business functionality sounds like an easy way to cut costs: "Just get someone cheaper to do it." But hiring an application service provider doesn't abdicate your responsibilities to your own customers. How will you guarantee that the vendor provides an appropriate level of support? As Nadeem Ahmed explains, a carefully crafted service level agreement helps to protect both sides of the bargaining table.
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- The Important Role Services Play in an Economy
- Jul 25, 2013
- Service Management: An Integrated Approach to Supply Chain Management and Operations is intended to help managers of service organizations develop strategies and practices to raise customer satisfaction with services to the same levels attained by manufacturers. This chapter begins by defining services and exploring the role of services in our society.
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- The Innovation Economy: How to Create Regional Wealth
- Aug 9, 2002
- Why do some locations succeed in the quest to become centers of technology and innovation while others fail? Learn what forces are currently shaping this "Innovation Economy."
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- The Market at the Bottom of the Pyramid
- Jul 28, 2009
- C.K. Prahalad offers a better approach to help the poor.
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- The Market at the Bottom of the Pyramid
- Mar 24, 2006
- The distribution of wealth and the capacity to generate incomes in the world can be captured in the form of an economic pyramid. At the top of the pyramid are the wealthy, with numerous opportunities for generating high levels of income. More than 4 billion people live at the BOP on less than $2 per day. The purpose of this book is to illustrate that the typical pictures of poverty mask the fact that the very poor represent resilient entrepreneurs and value-conscious consumers, and this chapter introduces this concept with some basic economics.
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- The Nature of the Bottom-of-the-Pyramid Market
- Sep 24, 2009
- A common assumption is that the poor have no purchasing power and, therefore, do not represent a viable market. C.K. Prahalad refutes this assumption and goes on to show that markets "at the bottom of the pyramid" are accessible, brand-conscious, connected, and eager for advanced technology.
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- The Nature of the Bottom-of-the-Pyramid Market
- Sep 23, 2009
- A common assumption is that the poor have no purchasing power and, therefore, do not represent a viable market. C.K. Prahalad refutes this assumption and goes on to show that markets "at the bottom of the pyramid" are accessible, brand-conscious, connected, and eager for advanced technology.
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- The Next Trend: Offshore Product Engineering
- May 28, 2004
- Software engineers who build high-end products may believe that their jobs are safe from offshoring. That belief is mistaken.
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