About This Series
The online channel should be planned, designed, and marketed by businesspeopleand built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.
This eleventh and final installment in the series shows your IT staff how to stay up on the world of e-marketing and e-business by having a seminar delivered into their email inboxes every dayfor practically nothing.