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e-Marketing for the IT Professional, Part 9: The Technology of Selling

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Applied to your web site's order form, these subtle techniques can help keep potential customers from abandoning purchases before making that final commitment.

About This Series

The online channel should be planned, designed, and marketed by businesspeople—and built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.

This ninth installment in the series deals with the technology of selling—creating effective order forms and fraud protection—and your IT department's responsibilities in these matters.

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