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Like this article? We recommend Performance Monitoring and Conversion Tracking

Performance Monitoring and Conversion Tracking

No one wants to just throw his budget at Google and hope for the best, though many apparently do. Performance monitoring will test your knowledge of how well your ads are doing and how you'll take action to make the ads perform even better. You'll need to know how Google measures performance and how to interpret reports, quality scores, and configure AdWords Reports. Conversion Tracking is a tool you'll use to determine how many conversions (sales, newsletter sign-ups, or other actions) happen as a direct result from a Google advertisement.

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