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Billboard Design 101

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Billboard Design 101

Designing Pages for Scanning, not Reading

If you | Don't know | Whose signs | These are
You can't have | Driven very far | Burma-Shave

—sequence of billboards promoting shaving cream, circa 1935

Faced with the fact that your users are whizzing by, there are five important things you can do to make sure they see—and understand—as much of your site as possible:

  • Create a clear visual hierarchy on each page

  • Take advantage of conventions

  • Break pages up into clearly defined areas

  • Make it obvious what's clickable

  • Minimize noise.

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